Director, Global Marketing Qfitlia

Director, Global Marketing Qfitlia

Location : Cambridge, MA

Traveling : Expected : 25%

The Director, Global Marketing Qfitlia, will lead the global Stakeholder Engagement and Education Strategy to support the best-in-class launch of Qfitlia. The individual will be responsible for the development and execution of integrated educational strategies, peer to peer programming and tactics to accelerate adoption. You will be responsible for implementing global opinion leader strategy for Qfitlia, working with cross-functional teams and countries to ensure coordinated engagement planning. Finally, you will also drive insight generation, coordinating with cross-functional partners, including leading global Qfitlia advisory board development and execution. This role requires exceptional cross-functional leadership, working directly with the global brand team, senior leadership, affiliate marketing teams, medical affairs, agency partners, and external experts. This role will be based in Cambridge and will report into the Global Brand Lead.

We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.

Main Responsibilities

• Education Strategy & Content
• Develop and execute comprehensive HCP educational strategies to deepen scientific understanding of Qfitlia and amplify real-world clinical experience.
• Design innovative peer-to-peer educational formats, including case-based learning, and interactive workshops to support clinical decision-making and knowledge exchange.
• Partner with the HCP Marketing Lead to ensure educational content and promotional messaging are strategically aligned, while managing agency / vendors to execute industry leading educational programs.
• HCP Engagement & KOL Strategy
• Partner with cross-functional and affiliate teams to lead global KOL identification, mapping, and engagement planning to build a robust network of expert educators and advocates.
• Develop and implement strategic engagement plans for different HCP segments, including doctors, nurses and other comprehensive care team members.
• Congress & Scientific Exchange
• Lead the planning and implementation of scientific exchange programs at major medical conferences, including high-impact educational symposia and workshops.
• Partner with Medical Affairs to create and execute KOL engagement plans, ensuring meaningful scientific exchange and peer-to-peer learning opportunities at congress venues.
• HCP, Patient and Device Marketing
• Lead development of patient-directed program and materials with a focus on ex-US markets. Serve as key business partner for initiatives with public affairs.
• Partner closely with the HCP Marketing Lead on the execution of the HCP core campaign, materials, and programs.
• In collaboration with device team, drive device messaging creation, training and pull-through.
• Insights & Market Research
• Orchestrate advisory boards and expert panels to gather actionable insights, identify knowledge gaps and clinical practice barriers, to shape educational strategies and inform broader solutions.
• Serve as the marketing liaison with cross-functional partners to generate actionable insights from market research and competitive intelligence.

About You

Bachelor's degree and 8+ years of demonstrated success in a variety of roles supporting pharmaceutical / vaccine products. Strong scientific acumen with ability to engage effectively with medical experts and KOLs. Proven track record in content development for health care providers. Demonstrated ability to understand and anticipate customer needs. Demonstrated success working collaboratively across functions, cultures, and countries. Experience managing an advertising agency and related budgets. Excellent organizational, interpersonal, and communication skills. Strategic thinking and prioritizing capacity. Strong project management skills. Ability to cooperate transversally. Customer focus. Results driven with a strength in transversal cooperation and a strong influencer. Team-oriented. Clear and concise communication skills.

Why Choose Us?

Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave. Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.