Head of Growth

The San Francisco Standard is seeking a Head of Growth to lead our growth engine, from audience development and funnel optimization to retention and lifetime value, ensuring that our journalism reaches, engages, and converts the people who shape the Bay Area's future. You'll be responsible for driving subscriber growth, deepening engagement, and scaling new revenue streams in alignment with our strategic plan.

This is a critical leadership role at the intersection of editorial, product, data, marketing, and revenue, and ideal for a growth leader who thrives on experimentation, cross-functional collaboration, and measurable impact.

This is a full-time, in-office position.

Key Responsibilities

Subscription growth & retention

• Lead strategy and execution to grow our paid subscriber base, building the economic engine that sustains ambitious local journalism.
• Design and optimize conversion funnels across channels (organic, newsletters, paid marketing, partnerships, events).
• Develop clear audience segmentation, value propositions, and pricing strategies that increase conversion and reduce churn.
• Partner with editorial and product teams to strengthen the subscriber experience, optimize onboarding and renewal rates.
• Establish clear growth metrics (CAC, LTV, churn, ARPU) and drive accountability across the organization.
• Leverage data-driven insights to inform audience acquisition, retention, and monetization strategies.

Audience development & habit formation

Qualifications

The pay range for this role is $175,000 to $200,000. Actual compensation packages are based on several factors that are unique to each candidate. We encourage you to apply even if you don't fit the preferred qualifications of the job.