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Vice President of Marketing
Vice President of MarketingAgeWell Solvere Living • North Palm Beach, FL, United States
Vice President of Marketing

Vice President of Marketing

AgeWell Solvere Living • North Palm Beach, FL, United States
2 days ago
Job type
  • Full-time
Job description

Inspiration lives here.

At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.

As a Certified Great Place to Work for 7 years in a row, we proudly offer :

  • Medical, Dental and Vision coverage
  • Life, AD&D, and disability insurance
  • Voluntary Accident, Hospital Indemnity and Critical Illness options
  • 401k or Roth IRA Retirement Savings Plan (with company match)
  • Generous Paid Time Off Program

Responsibilities :

The VicePresident of Marketing oversees and directs all marketing efforts of theAgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives.

  • Manage and lead the marketing team, including marketing directors and other marketing personnel
  • Provide coaching, support, and professional development opportunities for team members
  • Conduct regular team meetings to review progress, set goals, and address any challenges
  • Develop and implement comprehensive marketing strategies to enhance brand visibility and community engagement
  • Oversee the creation and execution of marketing plans for new developments, including collateral preparation
  • Review and approve final artwork for marketing campaigns, including direct mail, printadvertising, digital marketing and website development
  • Provide hands-on marketing support for a group of communities, ensuring alignment with overallmarketing strategies
  • Collaborate with community managers to develop and execute local marketing initiatives
  • Monitor and analyze community-specific marketing metrics to identify trends and opportunities for improvement
  • Review productivity trends, lead source analysis, event results, and other key performance indicators
  • Utilize data to make informed decisions and adjust marketing strategies as needed
  • Conduct quarterly audits to ensure marketing efforts are aligned with company goals
  • Ensure the compilation of the data is completed,attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each community
  • Set goals and provide direction for upcoming marketing initiatives
  • Participate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systems
  • Identify and address training needs within the marketing team
  • Follow all "Company Traditions" as outlined
  • Understand key marketing metrics and how they measure against national averages used to baseline
  • Participate in company conference calls and meetings
  • Collaborate with the Chief Strategy Officer on business development plans and owner relations
  • Draft marketing policies and procedures as needed
  • Attend and participate in industry educational conferences as requested by management for thepurposes of business development and continuing education
  • Perform other duties as directed by the CSO or necessitated by the role
  • Qualifications :

  • Bachelor's Degree preferred
  • Minimum 10 years' experience in senior housing marketing and / or operations, in a leadership role
  • Knowledge of customer relations management programs
  • Must be available to travel as needed
  • Advanced knowledge of office technology including MS Office
  • Strong organization and project coordination skills
  • Attention to detail and ability to multi- task
  • Strong communication skills
  • Understanding of budgeting process including expense forecasting
  • Comfortable working in high-pressure situations
  • Team-oriented; willingness to pitch in and help out
  • Self-motivated; takes initiative
  • Good judgment; ability to prioritize and work independently
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    Vice President Of Marketing • North Palm Beach, FL, United States

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