Inspiration lives here.
At AgeWell Solvere Living, we don't just offer you a job; we invite you to become part of a dynamic team that champions your potential. Just as we honor the legacies of those who reside in our communities, we celebrate the dreams of those who work alongside us. Imagine a workplace where your efforts make a meaningful impact on lives, where your ideas are valued, and your growth is nurtured. That's the spirit of our culture - supportive, inclusive, and empowering.
As a Certified Great Place to Work for 7 years in a row, we proudly offer :
- Medical, Dental and Vision coverage
- Life, AD&D, and disability insurance
- Voluntary Accident, Hospital Indemnity and Critical Illness options
- 401k or Roth IRA Retirement Savings Plan (with company match)
- Generous Paid Time Off Program
Responsibilities :
The VicePresident of Marketing oversees and directs all marketing efforts of theAgeWell Solvere communities, including management of the marketing team and providing strategic direction for all marketing initiatives.
Manage and lead the marketing team, including marketing directors and other marketing personnelProvide coaching, support, and professional development opportunities for team membersConduct regular team meetings to review progress, set goals, and address any challengesDevelop and implement comprehensive marketing strategies to enhance brand visibility and community engagementOversee the creation and execution of marketing plans for new developments, including collateral preparationReview and approve final artwork for marketing campaigns, including direct mail, printadvertising, digital marketing and website developmentProvide hands-on marketing support for a group of communities, ensuring alignment with overallmarketing strategiesCollaborate with community managers to develop and execute local marketing initiativesMonitor and analyze community-specific marketing metrics to identify trends and opportunities for improvementReview productivity trends, lead source analysis, event results, and other key performance indicatorsUtilize data to make informed decisions and adjust marketing strategies as neededConduct quarterly audits to ensure marketing efforts are aligned with company goalsEnsure the compilation of the data is completed,attend and contribute to semi-annual marketing planning meetings, including reviews of previous activities and planning for the next six months for each communitySet goals and provide direction for upcoming marketing initiativesParticipate in the 90-day orientation for new sales team members and ensure they are set up in all the marketing specific systemsIdentify and address training needs within the marketing teamFollow all "Company Traditions" as outlinedUnderstand key marketing metrics and how they measure against national averages used to baselineParticipate in company conference calls and meetingsCollaborate with the Chief Strategy Officer on business development plans and owner relationsDraft marketing policies and procedures as neededAttend and participate in industry educational conferences as requested by management for thepurposes of business development and continuing educationPerform other duties as directed by the CSO or necessitated by the roleQualifications :
Bachelor's Degree preferredMinimum 10 years' experience in senior housing marketing and / or operations, in a leadership roleKnowledge of customer relations management programsMust be available to travel as neededAdvanced knowledge of office technology including MS OfficeStrong organization and project coordination skillsAttention to detail and ability to multi- taskStrong communication skillsUnderstanding of budgeting process including expense forecastingComfortable working in high-pressure situationsTeam-oriented; willingness to pitch in and help outSelf-motivated; takes initiativeGood judgment; ability to prioritize and work independently