Marketing Programs Lead

ROLE OVERVIEW

Benchling is seeking a highly organized and strategic Marketing Programs Lead with a strong project management background to join our growing marketing team. In this role, you will be responsible for planning, project-managing, and optimizing integrated marketing campaigns that drive demand, generate leads, and support our overall business objectives. You will work closely with cross-functional colleagues, including Product Marketing, Content, Design, Events, and Sales to ensure seamless campaign execution and a consistent brand experience across all touchpoints. This individual will be a force multiplier for leadership in operationalizing marketing initiatives, balancing tactical execution with big-picture thinking.

RESPONSIBILITIES

• Develop comprehensive integrated marketing campaign strategies aligned with business goals, target audience insights, and product launches.
• Lead the end-to-end project management of integrated campaigns as well as other Marketing organization initiatives, from kickoff to post-campaign analysis.
• Create detailed project plans, timelines, and workflows. Assign tasks, track progress, and ensure all deliverables are met on time and within budget. Proactively identify and mitigate risks.
• Define campaign scope, objectives, key performance indicators (KPIs), and target metrics. Recommend and implement optimizations to improve campaign effectiveness and ROI.
• Own and optimize business operations across Marketing functions to ensure efficiency, scalability, and cross-team collaboration. Foster strong collaboration with internal teams and external agencies / vendors.
• Establish, track, and report on key performance metrics for strategic initiatives.
• Drive operational rhythm, including quarterly business reviews, goal-setting cycles (OKRs), budget management, and planning processes.
• Identify gaps and develop improvement opportunities in processes and implement systems, tools, or workflows to improve organizational performance.

QUALIFICATIONS

HOW WE WORK

We offer a flexible hybrid work arrangement that prioritizes in-office collaboration. Employees are expected to be on-site 3 days per week (Monday, Tuesday, and Thursday).

SALARY RANGE

Benchling takes a market-based approach to pay. The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location. For this role the base salary range is $182,750 to $247,250.

To help you determine which zone applies to your location, please see this resource. If you have questions regarding a specific location's zone designation, please contact a recruiter for additional information.

Total Compensation includes the following :

We are an equal opportunity employer

Benchling does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with arrest and conviction records in accordance with applicable laws.

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