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Senior Director of Demand Generation

Senior Director of Demand Generation

JobNimbusLehi, UT, US
1 day ago
Job type
  • Full-time
  • Quick Apply
Job description

We are obsessed with the hero's journey at JobNimbus.

Every person has a hero's journey—Hermione Granger, James T.

Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU!

This is our “call to adventure” to come check out JobNimbus.

What do you have to lose?

You might make a few new friends, learn about a sick new company doing some amazing things, and maybe even land a new job!

Mission :

  • Drive predictable, scalable revenue through the orchestration of inbound, ABM, event, and advocacy channels.
  • Build a Bowtie-aligned growth system that compounds — reducing reliance on paid while increasing efficiency, automation, and revenue velocity.

What You'll Be Doing :

  • Architect and lead the Bowtie-based growth system that fuels acquisition, activation, expansion, and advocacy.
  • Own inbound pipeline generation, conversion, and optimization across paid, organic, partner, influencer, and event channels.
  • Build scalable ABM programs that create high-intent demand within target accounts.
  • Partner with Events to tie every activation, in-person or digital, directly to measurable pipeline and revenue impact.
  • Collaborate with Lifecycle Marketing to align new and expansion revenue goals under one integrated growth strategy.
  • Work closely with RevOps to define attribution, velocity, and ROI metrics across the customer journey.
  • Leverage AI and automation to improve campaign execution, personalization, and decision-making speed.
  • Collaborate with Content and Creative to develop storytelling that doesn’t just engage but converts.
  • Lead and mentor a high-performing demand generation team that thrives on clarity, accountability, and creative problem-solving.
  • Manage up effectively — bringing data, insight, and strategic perspective to executive-level discussions.
  • Identify opportunities to reduce paid dependency by optimizing organic and lifecycle loops.

    • What Makes You the Hero for This Job :

  • Have owned revenue accountability, not just lead volume.
  • Are fluent in HubSpot — workflows, lead scoring, lifecycle stages, automation, reporting, and attribution.
  • Understand and have applied the Bowtie model (or similar full-journey frameworks).
  • Have built or scaled ABM and inbound systems that compound over time.
  • Know how to orchestrate AI, automation, and human creativity into one performance engine.
  • Partner seamlessly across Sales, RevOps, Content, Lifecycle, and Events to create alignment and impact.
  • Can coach, lead, and elevate others while staying grounded in data and performance.
  • Have experience in B2B, B2C, or hybrid marketing — ideally where storytelling meets measurable growth.
  • Get energy from collaboration and competition — you want to work with people who challenge you, not just agree with you.

    • Are motivated by building something big, not maintaining what exists.     Superpowers :

  • Extreme Ownership.
  • You own the outcomes, drive initiatives, and solve problems proactively.
  • If you need direction and someone to hold your hand, this job is not for you.
  • Customer Obsessed.
  • Everything we build should leave our customers saying, "Aw dip.
  • This product is off the charts cool.
  • Whoever wrote that code deserves a raise!" Proactive Learning.
  • You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
  • Team Commitment.
  • You build, mentor, and lead a high-performance engineering team that delivers results together.
  • Self Awareness.
  • You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.   Mentor (Hit us up to get more information) Dustan Halbach - Specialist in hiring amazing people, lover of the outdoors, hunting, fly fishing, snowboarding, hockey and golf.   JobNimbus is proud to be an equal opportunity / affirmative action employer.
  • We are committed to equal opportunity regardless of race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, Veteran status, or other legally protected characteristics.
  • This position may require the successful completion of a criminal background check and / or drug screen.
  • If you have a disability or special need that requires accommodation, please let us know in the application.
  • If you have any questions regarding this job post, please email jobs@jobnimbus.com.
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    Director Demand Generation • Lehi, UT, US

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