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MarTech Principal Architect

Tekvivid Inc
Charlotte, USA
Full-time

MarTechPrincipal ArchitectREMOTE

REMOTE (Must be EST orCST)

JOBDESCRIPTION : heTeam :

heTeam : PrimarilyAdobeshop

PrimarilyAdobeshop

Rebranded from Martech to MACE (Martech and ChannelEnablement)

Supports all messaging channels on allplatforms

Enterprise Martech team promoting Adobetoolset

Six already on the team work closely with Product and Marketingteam to providesolutions

The team supports entire CVS / Aetna lines of business aroundMartech / MACE

ThreePillars of the work in thisorg :

1.Connected Messaging Omnichannel may play role. Looking at outboundcomm (email / text / comm with customers). Primary focus onconsolidating into one standardized platform and vendors for eachchannel (project for the nextyear).

2.Personalized content how they deliver and manage content. AEM istheir primary CMS because that is the path they are going.

Personalization aspect (Target in Adobe and AJO). Target AJP andCDP is the gap she has on her team so if people have they may be agreat fit forteam.

3.Data / Personalization Experience CDP in Adobe. How do they collectthe data (Edge network in Adobe) The customer data platformsegmentation and how to createprofiles.

TheNeed :

Martech PrincipalArchitect

Personalized contentgeneration

Omnichannel is the aspect by which they will pushcontent

Adobe / Martech experiencerequired

API / Cloud (GCP / Azure) on the integrationside

Providing solutions with Adobestack

Really wants Adobe Target / AJO / CDP experience (Personalization)Adobe AEP seems to hold the modules related topersonalization

Must have awareness of above skills because they need to know howthe environment operates. From a cloud perspective they use GCP butopen to Azure.

Must know how to move around off the shelf productsknowing how to use when to use or if they should build homegrownsolutions.

This is not a standard Technical Arch role in that they will not bedriving any total tech solutions (wont need to be able to writecode).

Must have a good blend of Adobe stack and some standardArchitectureskills.

IVProcess : One withManager

One withManager

One Panel with tech leads and non tech marketing resources leads ontheteam

One panel with the ProductTeam

One potential conversation with ExecutiveStakeholder

Other :

Is open to remote but may needto come to office if commutabledistance.

17 days ago
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