Senior Manager of Newsletters, Lifestyle

Senior Manager of Newsletters, Lifestyle

Are you passionate about shaping how millions of readers engage with iconic brands every day? The Senior Manager of Newsletters, Lifestyle, will lead strategy, execution, and innovation for digital newsletters across some of Hearst's most beloved lifestyle brandsincluding Cosmopolitan, Country Living, Delish, Good Housekeeping, House Beautiful, The Pioneer Woman, and Prevention. This is a high-impact role for someone ready to drive performance today while building for the future.

Hearst Magazines' portfolio of more than 30 iconic brands in the U.S.including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanicsinspires, entertains, and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, we make media and products that move people across all platforms. We are a global media company that publishes nearly 200 magazine editions and 175 websites around the worldand together, we are shaping what's next.

Key Responsibilities

• Lead the newsletter programs for key lifestyle brands, collaborating with editorial, design, product, marketing, and ESP partners.
• Manage the full lifecycle of newsletter production including planning, segmentation, QA, and deployment.
• Use data and analytics to guide strategy and optimize newsletter performance, including open rates, CTRs, and subscriber retention.
• Regularly report on trends, KPIs, and audience insights to shape future decisions.
• Drive experimentation and A / B testing on subject lines, layouts, and content to enhance engagement and monetization.
• Develop audience growth strategies through segmentation, personalization, and lifecycle marketing.
• Ensure all communications align with brand voice, compliance, and legal standards.
• Occasionally work weekends or holidays as needed.

Qualifications

Benefits

The base salary for this role is between $88,000 - $100,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.

Hearst is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.