Citi Retail Services Marketing Acquisitions Manager, Director

Marketing and Franchise Development in the U.S. Personal Bank

Marketing and Franchise Development in the U.S. Personal Bank is focused on deploying best-in-class marketing campaigns and advertising efforts while engaging net new external partnerships to enhance our product and solutions set. The team's focus is to unify cross-Personal Bank strategies to deliver ideal end-to-end experiences to our customers. The Citi Retail Services (CRS) Marketing team leads all marketing efforts for the CRS business. CRS is a leader in the payments industry and manages over 40 million customer accounts via long-standing partnerships with industry leaders including Macy's, The Home Depot, L.L. Bean, Dillard's and Best Buy. With a pre-eminent global brand and distribution, CRS delivers industry-leading products, advanced services and payment systems that address clients' evolving needs. Integral to CRS success is the introduction and management of innovative programs, products and solutions through strong partnerships and dedicated employees who are committed to excellence.

Director of Partner Acquisition Marketing Growth

The Head of Citi Retail Services Marketing is currently seeking a Director of Partner Acquisition Marketing Growth. The individual in this role will be responsible for leading the strategic direction and roadmap for Acquisition growth across a breadth of Citi's partners and channels, including leading marketing programs, monitoring performance trends, and defining and driving critical innovation strategies. Beyond overseeing core acquisition marketing efforts currently underway, other responsibilities will include identifying and championing new acquisition channels and offers, leveraging digital marketing best practices, applying advanced analytical tools to optimize and scale performance marketing channels, and championing capabilities to fuel account growth.

Key Responsibilities

• Set and drive the vision for the team. Lead the development of overall acquisition strategy across priority channels in collaboration with x-functional business partners to advance acquisition strategy, targeting, delivery, process, and capabilities.
• Manage the central acquisition function for the benefit of multiple partner portfolios, driving innovation and defining efficiencies to enable scale wherever possible. Collaborate with business teams to support all marketing campaign deliverables required to drive sales and penetration.
• Drive centralized planning and performance assessment for CRS acquisition program, incorporating insights from portfolio leads and x-functional partners. Keep pulse on industry innovation and fresh solutions.
• Build winning demand gen and conversion programs for acquisition growth in out-of-store digital channels; influence and oversee program buildouts and marketing execution as needed.
• Partner with analytics, risk, data, and modeling partners and x-functional partners to enhance performance and understand impact of all marketing touchpoints across acquisition channels.
• Take accountability for program growth by aligning goals, meeting performance commitments, and staying aggressively on top of daily, weekly, monthly, and longer-term actions needed to meet the business's acquisition plan.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervise the activity of others and create accountability with those who fail to maintain these standards.
• Manage and inspire a high-performing team across multiple disciplines and objectives to deliver business results while setting and achieving stretch targets. Coach and develop team members, providing proactive feedback and challenging opportunities for continued learning and growth.

Qualifications

Education : Bachelor's / University degree, Master's degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group : Marketing

Job Family : Marketing Program Management

Time Type : Full time

Primary Location : Wilmington Delaware United States

Primary Location Full Time Salary Range : $170,000.00 - $300,000.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including : medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Citi is an equal opportunity and affirmative action employer. Minority / Female / Veteran / Individuals with Disabilities / Sexual Orientation / Gender Identity.