Marketing Copywriter
Our Boston based marketing technology company is looking for a Marketing Copywriter with 2+ year's experience for an immediate full time contract;
you'll support members of the team on projects ranging from websites and social media to advertisements.
Day in the life :
- Strategic Copywriting :
- Create compelling copy for various channels, including websites, social media, emails, and advertisements.
- Develop and implement effective copywriting strategies aligned with business objectives to drive brand awareness.
- Work with other Creative Team leaders and stakeholders to ensure the process from brief, review / feedback to copy output is clear and understandable
- Foster strong stakeholder relationships for a collaborative team approach that achieves creative work aligned with business goals.
- Collaboration and Consistency :
- Collaborate with cross-functional teams, including marketing, design, and product, to ensure consistent messaging and brand voice.
- Translate briefs from Go-To-Market, Product Marketing, and CLM into strategic and cohesive creative concepts.
- Navigate the landscape of using copywriters, AI writing tools / platforms and outsourced vendors to satisfy copy needs while maintaining brand consistency
- Research and Analysis :
- Conduct thorough research and analysis to understand the target audience and market trends, tailoring copy accordingly.
- Stay updated on industry trends to produce content that resonates with the target audience.
- Editing and Quality Assurance :
- Oversee the editing and proofreading process to ensure accuracy, grammar, and adherence to brand guidelines.
- Maintain brand consistency by developing and maintaining brand guidelines.
- Project Management :
- Manage multiple projects simultaneously, ensuring timely delivery without sacrificing quality.
- Act as the primary point of contact for copywriting projects, managing timelines and resources.
- Ensure all copy is optimized for SEO and meets industry-specific compliance requirements.
- Track and analyze the performance of copy, providing data-driven recommendations for optimization.
Looking for :
- 2+ years of relevant experience at agencies or in house studies
- Proven experience in strategic copywriting with a portfolio demonstrating creativity and versatility.
- Excellent written and verbal communication skills.
- Proficient in using content management systems and familiar with SEO best practices.
- Ability to think strategically and creatively, adapting to changing priorities.
- Detail-oriented with exceptional organizational and time management skills.
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