Sr. Digital Content Specialist - Employer Brand- Benson Tower

We've made a lot of progress since opening the doors in 1942, but one thing has never changed - our commitment to serve, heal, lead, educate, and innovate.

We believe that every award earned, every record broken and every patient helped is because of the dedicated employees who fill our hallways.

At Ochsner, whether you work with patients every day or support those who do, you are making a difference and that matters.

Come make a difference at Ochsner Health and discover your future today!

This job helps to attract talent to the organization by positioning Ochsner Health as an employer of choice. Supports recruitment marketing efforts through graphic design, web content, blog writing, video editing, project management, email marketing, creative social posts and strategies, storytelling, job posting sponsorship campaigns and more.

This job reports to the Talent Acquisition Manager of Recruitment Marketing and Employer Brand and is a part of the Talent Acquisition - Human Resources Division.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.

This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities.

Contents are subject to change at the company’s discretion.

Education

Required Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.

Work Experience

Required 5 years of experience in web management and content creation.

Preferred 5 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.

Knowledge Skills and Abilities (KSAs)

Strong writing and editing skills and knowledge of Associated Press (AP) style.

Effective verbal and written communication skills and ability to present information clearly and professionally to varying levels of individuals throughout health system.

High proficiency with personal computers and corresponding software programs (Microsoft Word, Excel, PowerPoint, Adobe Suite, Adobe Photoshop, Adobe Premier, Adobe Illustrator), content management systems, social media channels, video editing and Google Analytics.

Knowledge of programming language, markup language, and digital visual effects including HTML, CSS, Javascript, and Adobe After Effects.

Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.

Advanced project management and organizational skills.

Strong analytical skills and ability to use logic to formulate solutions to problems.

Knowledge of user experience (UX) / user interface (UI) design and search engine optimization to produce accurate, high quality work.

Job Duties

Solves for Ochsner Health's most critical staffing needs. This position requires flexibility and consistent preparation to respond to swiftly shifting priorities.

Creates employment campaigns by attracting candidates through various social media outlets and company pages.

Creates and edits video content for internal employment branding as well as external attraction campaigns.

Creates and manages both blog content, as well as organizing submissions from the internal talent community.

Researches related trends and manages employment related websites including but not limited to careers pages on social media, job boards, event advertisements and the company’s employment page.

Provides and suggests technology solutions for engaging candidates in our talent community. Uses text, virtual and AI platforms to expand our reach and extend frequent communication for job seekers.

Responsible for rendering of drafts for large scale recruitment collateral.

Writes copy for direct mail, social media and radio employment campaigns.

Builds web content based on online marketing strategy for optimal user experience.

Designs online display, advertising and online graphics with brand or sub-branding guidelines or collaborates / manages external / internal designers and / or production firms.

Analyzes data, tracks outcomes to determine marketing impact, and methodically manages budgets to seek opportunities for cost reduction and outcome improvement.

Assists with managing company career pages and leveraging vendor products and resources (Glassdoor, Indeed, LinkedIn)

Other related duties as required.

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills.

Other duties may be added, or this description amended at any time.

Remains knowledgeable on current federal, state and local laws, accreditation standards or regulatory agency requirements that apply to the assigned area of responsibility and ensures compliance with all such laws, regulations and standards.

This employer maintains and complies with its Compliance & Privacy Program and Standards of Conduct, including the immediate reporting of any known or suspected unethical or questionable behaviors or conduct;

patient / employee safety, patient privacy, and / or other compliance-related concerns.

The employer is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

Physical and Environmental Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Medium Work - Exerting 20 to 50 pounds of force occasionally, and / or 10 to 25 pounds of force frequently, and / or greater than negligible up to 10 pounds of force constantly to move objects.

Constantly : activity or condition exists 2 / 3 or more of the time) to move objects. Physical demand requirements are in excess of those for Sedentary Work.

Even though the weight lifted may be only a negligible amount, a job should be rated Light Work : (1) when it requires walking or standing to a significant degree;

or (2) when it requires sitting most of the time but entails pushing and / or pulling of arm or leg controls; and / or (3) when the job requires working at a production rate pace entailing the constant pushing and / or pulling of materials even though the weight of those materials is negligible.

NOTE : The constant stress and strain of maintaining a production rate pace, especially in an industrial setting, can be and is physically demanding of a worker even though the amount of force exerted is negligible.

Normal routine involves no exposure to blood, body fluid or tissue and as part of their employment, incumbents are not called upon to perform or assist in emergency care or first aid.

The incumbent has no occupational risk for exposure to communicable diseases.

Because the incumbent works within a healthcare setting, there may be occupational risk for exposure to hazardous medications or hazardous waste within the environment through receipt, transport, storage, preparation, dispensing, administration, cleaning and / or disposal of contaminated waste.

The risk level of exposure may increase depending on the essential job duties of the role.

Employee Core Benefits Package Includes : Medical coverage Dental coverage Vision coverage Life insurance & Accidental Death and Dismemberment (AD&D) Short-term and long-term disability Retirement plan Paid-time off (vacation / sick / personal days) / paid holidays Paid parental leave *Benefits are subject to change at any time