Location : Remote USA - This role can be performed anywhere from the United States, with working hours following a Pacific Time (PT) schedule.

The Role

GoPro’s performance marketing team is seeking a seasoned digital marketer with expertise across Programmatic platforms, to manage campaign structure, execution, and optimization as part of a new in-house advertising team.

This exciting new role is an opportunity to build subject matter expertise for Programmatic channels and strategy within GoPro and execute on full-funnel campaigns globally. Ideally, this candidate has prior experience working in-house or at an agency, building campaigns in various platforms such as DV360, TheTradeDesk, Amazon, and Viant, with additional Programmatic platforms a bonus.

What You Will Do

• Assist with campaign strategy, campaign planning, and partner RFP to ensure plans line up with campaign initiatives and company goals
• Evaluate audience targeting and make segmentation recommendations based on targeting availability and campaign objectives
• Develop campaign structure for Programmatic buys and build the campaigns within the platforms
• Create and manage campaign IOs and inventory reservations, along with POs and invoice reconciliation
• Review, analyze, and evaluate campaign performance and make strategic optimizations on a daily basis based on this performance
• Assist with budget management, tracking, and reporting on pacing throughout the campaign
• Assist with post-campaign reporting in conjunction with the analytics team
• Collaborate with performance marketing peers and in-house creative teams to achieve common goals across the entire media mix

Skills We’re Excited About

Why Work With Us?

Create your own destiny. GoPro enables you and trusts you to get your own job done, because we believe that autonomy in role brings out the best in our employees.

Live your best life. We’ve adopted remote and flexible work arrangements to support work at GoPro alongside our commitment to supporting employee wellbeing, belonging and connection with one another.

Work with leading edge technologies. We encourage employees to cultivate and use the latest and greatest technology, to provide the best solutions to serve our customers. We celebrate creative solutions that bring innovation to GoPro technology.