Business strategist Jobs in Indianapolis, IN

Position Overview We're seeking a Senior SEO Strategist to lead and execute the organic search strategy for both Koodo Mobile and Public Mobile brands. This role will be responsible for driving organic visibility, traffic growth, and digital presence across both brands, while collaborating closely with paid search partners to create a cohesive search marketing strategy.

Key Responsibilities Develop and execute comprehensive and complimentary SEO strategies for both Koodo Mobile and Public Mobile websites Lead technical SEO initiatives to improve overall site performance Conduct in-depth keyword research and competitive analysis specific to the telecom industry Collaborate with content teams to optimize existing content and guide new content creation Perform regular SEO audits and implement recommendations across both brand properties Monitor and analyze SEO metrics, providing regular performance reports and insights Stay current with SEO best practices and telecom industry trends Work closely with the SEM team to create integrated search strategies that maximize ROI Coordinate keyword targeting and ad copy development with the SEM partners to ensure consistency across paid and organic search efforts Analyze data from both SEO and SEM campaigns to identify opportunities for cross-channel optimization

Required Qualifications 6+ years of SEO experience preferred, with at least 3+ years in a strategic role. We are looking for someone with : Proven track record of improving organic search performance for large websites Strong understanding of technical SEO Experience with enterprise-level SEO tools and analytics platforms Demonstrated expertise in local SEO strategies Strong analytical skills with experience in data-driven decision making Experience in the telecommunications industry preferred Solid understanding of SEM principles and how they complement SEO efforts Proven ability to collaborate effectively with cross-functional teams and agency partners, especially SEM specialists

Technical Skills The ideal candidate will have experience working with digital teams, developers and analysts. Advanced knowledge of Google Analytics, Adobe Analytics, Search Console, and SEO tools (Ahrefs, SEM Rush etc) Understanding of HTML, CSS, and basic JavaScript Proficiency in SEO audit tools and crawling software Experience with content management systems Familiarity with paid search platforms like Google Ads and Microsoft Advertising

Collaboration and Integration The ideal candidate will have a strong understanding of how SEO and SEM work together to create a comprehensive search marketing strategy. They should be able to : Align SEO and SEM efforts to create a unified search presence Use insights from paid search campaigns to inform organic search strategies and vice versa Develop integrated reporting that showcases the combined impact of SEO and SEM efforts Collaborate on budget allocation decisions to maximize overall search marketing ROI