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Digital Media Marketing Manager (Marketer & Creative Personas – Americas)
Location : Preferred hybrid in San Jose, CA or Seattle, WA — remote candidates also considered
About the Role
We’re looking for a strategic and performance-driven Digital Media Marketing Manager to lead digital advertising and campaign execution for Marketer and Creative Persona engagement across the Americas.
In this role, you will develop, manage, and optimize paid media campaigns—primarily across social and ABM display channels—to engage core target audiences. You will work cross-functionally to align business priorities, manage campaign budgets and timelines, and report on performance to drive measurable impact.
This is an opportunity to be part of a high-performing team within Adobe’s Global Enterprise Marketing organization, where you’ll regularly collaborate, share best practices, and test new strategies to accelerate engagement and business outcomes.
Key Responsibilities
Lead the development and execution of paid media campaigns, coordinating with internal stakeholders and external vendors to refine strategy and improve efficiency.
Utilize a variety of digital platforms (paid social, ABM display, etc.) to reach and engage key audiences, driving traffic and engagement on web properties.
Own campaign performance reporting, optimization, and analysis—identifying key trends, blockers, and strategic opportunities to improve results.
Collaborate closely with journey stakeholders, analysts, and campaign owners to ensure alignment on goals, messaging, timelines, and KPIs.
Maintain detailed campaign documentation, timelines, budgets, and performance benchmarks to ensure accountability and continuous improvement.
Qualifications
5+ years of experience in digital media planning, paid media strategy, or performance marketing.
Strong understanding of ABM display and paid social platforms. Experience with account-based marketing and content syndication is a plus.
Demonstrated ability to build and manage campaigns tailored to specific personas, including content creation, targeting, and channel selection.
Highly analytical mindset with deep experience in campaign testing, measurement, and optimization.
Excellent organizational skills with a track record of managing multiple campaigns and priorities simultaneously.
Strong communication and collaboration skills—comfortable leading discussions with cross-functional teams and external partners.
Proactive, self-directed, and results-oriented, with a hands-on approach to problem solving.
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred, or equivalent professional experience.