Digital Marketing Specialist

About the position

Power Design is seeking a digital marketing professional who’s ready to join a growing team of brand champions. This exciting role’s initiatives will consist of independent trailblazing as well as collaborating with other teams and departments across the organization.

If you have a knack for marketing strategy, a passion for digital platforms, and a curious analytical mindset, this role is a unique opportunity to make an impact on a national company one of the largest in Tampa Bay while enjoying a fun, creative team and a rewarding work life!

With its national headquarters here in St. Petersburg, Florida, you’ll experience an energizing campus full of amenities, an award-winning innovative company culture, paired with the stability of 30+ years of industry-leading performance.

This Digital Marketing Specialist will work on our Brand Strategy team, made up of Marketing and Creative professionals, focused on supporting the brand needs of our organization, our customers, our communities, and industry partners.

position details / responsibilities

Collaborate with the Creative and Marketing Content team tobuild digital tactics, campaigns, and programs.develop, edit, and distribute partner marketing communications.

develop websites, blogs, landing pages, and other CMS-based deliverables.

• Invent, champion and manage new digital marketing programs, and data-led MarCom activities.
• Optimize our website and its search engine performance, guiding best practices for higher search rankings.
• Manage the structure and intake process of our project management software.
• Monitor and evolve our digital platforms, their campaigns, programs, and integrations.
• Provide analytics and insights related to the performance of our digital channels.
• Maintain our marketing contact databases; leverage our enrichment tools to ensure our data is accurate, actionable, and complete.
• Seek out opportunities to leverage data and automation in support of our company strategies; help to build, test, and execute those initiatives.
• Identify and interpret digital trends in our industry, and patterns in our metrics to innovate our capabilities and overall GTM.

here’s what we’re looking for

• Bachelor’s degree in a related field of study
• Minimum of 2 years of professional experience in marketing operations and / or digital marketing
• High proficiency with MarTech platforms / tools : Content Management Systems, Project Management Systems, eMarketing platforms, Analytics dashboards.
• Experience in HubSpot is a preferred.
• Positive, solutions-focused approach to projects and people; helps drive successful outcomes across teams.
• Strong organizational, operational, analytical, and practical thinking; successfully manages ambiguity.
• Ability to work effectively in a fast-paced and dynamic environment; managing multiple projects at varying priorities and timelines.
• Experience with Google platform (Analytics, Search, Ad Mgmt, Optimize, Tag Manager) is an advantage.
• Demonstrate and uphold all of Power Design’s core values, which include integrity, accountability, teamwork, innovation, and growth.

At Power Design, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, military and veteran status, and any other characteristic protected by applicable law.

Power Design believes that diversity and inclusion among our teammates is paramount to our success as a national company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool nationwide