Marketing Copywriter

The International Franchise Association (IFA) is seeking a professional with strategic copywriting and marketing communications experience.

The individual will work across the business teams to support priorities primarily through written materials and broad communications support.

In particular, the writer will be charged with producing communications that build brand awareness and promote membership and the products of the IFA which drive revenue and value for the members.

The Marketing copywriter will take storytelling for our brand to the next level and author compelling text for our email, social, and product collateral.

Key Responsibilities :

• In collaboration with teammates, establish and maintain editorial calendar to support projects and teams.
• Content development spanning the range of written communications including but not limited to membership, events, education, and sales campaigns.
• Create compelling copy that adheres to brand guidelines and supports a broad content marketing and SEO strategy.
• Development and execution of social media content and member communications.
• Create and maintain up-to-date repository of copy for various channels, teams and work streams.
• Assist with video and audio script development as needed.

Ideal Experience :

• Bachelor’s degree in marketing, communications, Journalism, or similar.
• 3+ years of experience in marketing copywriting experience.
• Excellent attention to detail and writing skills with a proven track record of successful content placement across various channels.
• Self-starter with strong organizational skills; ability to multi-task; ability to meet deadlines in a fast-paced environment.
• Excellent communication and interpersonal skills.
• Proficient with Microsoft Office platform (i.e., Outlook, Word, Excel, etc.).
• Portfolio demonstrating work in email, social, print, etc. (writing samples may be requested).

To apply, please send a cover letter and resume to [email protected]

The International Franchise Association is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, genetic information, veteran status, marital status, sexual orientation, gender identity, disability status, or any other category prohibited by local, state or federal law.

This policy applies to all aspects of employment, including recruitment, promotion, compensation, benefits, and termination.

IFA is firmly committed to achieving an inclusive, diverse workforce that values every individual. We firmly believe that hiring individuals with varying perspectives and backgrounds contributes to our success as an organization, and we strive to create an environment that fosters inclusiveness.

About the International Franchise Association :

Celebrating over 60 years of excellence, education, and advocacy, the International Franchise Association (IFA) is the world’s oldest and largest organization representing franchising worldwide.

IFA works through its government relations and public policy, media relations, and educational programs to protect, enhance and promote franchising and the approximately 806,270 franchise establishments that support nearly 8.

7 million direct jobs, $858.5 billion of economic output for the U.S. economy, and almost 3 percent of the Gross Domestic Product (GDP).

IFA members include franchise companies in over 300 different business format categories, individual franchisees, and companies that support the industry in marketing, law, technology, and business development.