Copywriter Senior

Description

Build You Career with Ashley

Put your creative expertise on display. Join a winning team that creates best-in-class creative and marketing campaigns with global reach.

Collaborate with different parts of the business to create compelling consumer driven programs.

Senior Copy Writer

What Will You Do?

The Senior Copywriter will provide coaching to other copywriters in developing persuasive and inspirational copy that informs current and prospective audiences about the values and benefits of Ashley products and others.

Working with a variety of cross-functional teams, this position creates engaging, results-driven content for Omni-channel marketing sales channels.

• Manage Omni channel projects in all retail sales channels ensuring brand and copy consistency; oversee project timelines, milestones and internal details to ensure timely delivery of all copy.
• Master the Company’s branding and voice tactics and how it translates into current market trends, search engine optimization (SEO) and user experience (UX) best practices.
• Provide coaching to copywriters to produce fresh and compelling product and marketing stories for all company channels.
• Write engaging and grammatically clean content to ensure the Company’s value proposition and unique selling points engage the target audience across multiple digital and marketing channels.
• Identify content buckets, adapt product copy and recommend freelance talent as needed.
• Research ways to continuously improve SEO performance, KPIs and other analytics; constant research on best practices in the industry.
• Partner with the Creative, Marketing, eCommerce and external vendors to explore different ideas and concepts for Company initiatives;

keep all parties up-to-date with changes, trends and insights related to promotional and brand copywriting.

• Build productive relationships with Merchandisers, Designers and others to tell compelling product / lifestyle stories, ensuring copy aligns with priorities and direction.
• Influence the Ashley Copy Style Guide, Product Writing Guide, NPIS Vendor Guide and other internal / external references that direct the style and output of all editorial and product content.
• Ensure accuracy and fact-check all content. Update and refresh content as needed.
• Make employment decisions and / or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
• Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
• Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring and administering performance reviews.

Recommend, plan and / or implement employee training and skill development activities.

• Audit, maintain and ensure employee time-keeping and absentee records are accurate.
• Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
• Manage resources to optimize equipment, facilities, employees, methods and materials.
• Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

What Do You Need?

• 4 years of relevant copywriting work experience in an interactive agency, media or internal marketing communications department environment. Required
• Bachelor Degree in Communication, Marketing, English, Journalism, technical publishing or related field, or equivalent work experience, Required
• Prior experience working on highly-recognized retail brand editorial
• Self-starter, excels in extremely fast-paced, deadline-oriented departments
• Possess and demonstrate leadership skills and initiative to complete tasks
• Maintains a positive and professional attitude that motivates others and promotes enthusiasm
• Excellent verbal and written communication skills
• Knowledge of lifestyle and design vocabulary, and elements of story structure, content, voice, tone and grammar
• Knowledge of best practices for marketing and digital platforms
• Strong attention to detail
• Excellent interpersonal skills
• Effective time management and organizational skills
• Work independently as well as in a team environment
• Document management system
• Analytical and problem solving skills
• Maintain confidentiality
• Working knowledge of Continuous Improvement
• Handle multiple projects simultaneously within established time constraints
• Proficiency in SEO tactics, Microsoft Office Suite, Adobe InDesign and the Internet
• Strong skills in agility, along with the ability to pivot easily when directions and priorities change on short notice
• Work professionally with accounts and co-workers to efficiently serve our customers, treating all with enthusiasm and respect
• Display empathy, understanding and patience with employees and external customers
• Respond professionally in situations with difficult employee / vendor / customer issues or inquiries

Who Are We?

At Ashley, we’re more than a business we’re family. As the largest manufacturer of home furnishings in the world, we know what it takes to build incredible furniture and future leaders.

We’re problem solvers with the grit to persevere during challenging times and innovators who won't coast when times are good.

We create solutions, not excuses. And never settle for status quo. It’s the reason we’re always searching for better ways to delivering an exceptional customer experience.

That's why Ashley Furniture is #1 in our industry.

Ready to grow? You’ve come to the right place. Ashley Furniture has a Growth Mindset , and once you join our team, you’ll learn from the best in the business.

Apply today and find your home at Ashley!

Benefits We Offer

• Health, Dental, Vision, Employee Assistance Program
• Paid Vacation, Holidays, and Your Birthday off
• Generous Employee Discount on home furnishings
• Professional Development Opportunities
• Ashley Wellness Centers (location specific) and Medical Tourism
• Telehealth
• 401(k) and Profit Sharing
• Life Insurance

Our Core Values

• Honesty & Integrity
• Passion, Drive, Discipline
• Continuous Improvement / Operational Excellence
• Dirty Fingernail
• Growth Focused

To learn more about Ashley Furniture, our community engagement programs, environmental stewardship, and our core values, please visit our