Direct to Consumer Growth Marketer

InsideTracker is hiring for a Growth Marketer to drive customer acquisition and value across our digital ecosystem. Base pay range : $100,000.00 / yr - $145,000.00 / yr.

About InsideTracker

InsideTracker is the leader in science-based wellness and longevity services. Our platform analyzes blood, genetic, and physio-based biomarkers, using a patented algorithm, to generate scientifically based and hyper-personalized health recommendations. Our system generates recommendations based on thousands of peer-reviewed studies, and only provides recommendations relevant to each individual user. This comprehensive approach (blood + DNA + activity) is unique to InsideTracker, and unmatched among other services. Our company was founded in 2009 by leading scientists in longevity, genetics, and biometric data from MIT, Tufts, and Harvard. We are a seasoned and high performance team entering a new phase of growth. Dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way people eat, sleep and move to live a healthier life.

As we scale our direct-to-consumer business, we\'re seeking an exceptional growth marketer to drive customer acquisition and value across our digital ecosystem.

About the Role

Would you like to be part of a company that brings novel, scientifically validated solutions to millions of people? Do you have the business skills necessary to work across functions, including sales, product, and operations, to deliver growth for InsideTracker and our partners?

Position Summary

We\'re looking for a growth marketing professional who combines analytical rigor with creative execution to accelerate our D2C growth engine. You\'ll own the customer journey from awareness to adoption to advocacy, building and scaling marketing systems that drive sustainable, profitable growth.

Key Responsibilities

• Growth Strategy & Experimentation
• Design and execute comprehensive growth strategies across the customer funnel
• Implement cohort analysis and predictive lifetime value (pLTV) modeling to optimize acquisition spend and downstream retention activities
• Lead cross-functional growth experiments using North Star Framework methodology, managing a portfolio ongoing tests across channels
• Have experience with AEO and a strong POV re : how to leverage InsideTracker\'s deep content library to overindex on this vector
• Develop and deploy attribution modeling to optimize budget allocation
• Performance Marketing & Acquisition
• Scale multi-channel acquisition programs across paid search, social, display, connected TV, and emerging channels such as LLMs and Voice Assistants
• Implement advanced Facebook / Meta and Google Ads strategies including dynamic product ads, lookalike modeling, and automated bidding optimization
• Execute programmatic advertising campaigns using demand-side platforms (DSPs) with first-party data activation
• Deploy sophisticated email / SMS acquisition funnels with behavioral triggers, dynamic content personalization, and predictive send-time optimization
• Conversion Rate Optimization & Growth Hacking
• Lead comprehensive CRO programs using advanced testing methodologies (multivariate testing, Bayesian statistics, sequential testing)
• Implement growth hacking strategies including viral loops, referral programs, and gamification elements to reduce customer acquisition costs
• Deploy advanced personalization engines using machine learning for web experience optimization and dynamic pricing strategies
• Optimize mobile app conversion funnels with deep linking, progressive onboarding, and in-app messaging campaigns
• Analytics & Performance Measurement
• Implement advanced marketing analytics stack including customer data platforms (CDP) and marketing automation tools
• Build comprehensive marketing attribution models including algorithmic attribution, incrementality testing, and marketing mix modeling
• Execute sophisticated A / B and multivariate testing programs with proper statistical significance and practical significance thresholds

Required Qualifications

Experience & Background

Technical Marketing Expertise

Strategic & Leadership Capabilities

Specialized Health Tech Experience

Preferred Qualifications

Application Instructions

We\'re committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.

Ready to optimize human potential at scale? Apply with your portfolio demonstrating measurable growth impact in D2C health tech.

To be considered for this role, please respond to the questions below. Incomplete responses may delay or disqualify your application.

What We Offer

Additional Details

Reports to : Chief Commercial Officer

Location : Cambridge, MA – hybrid (candidate must be in the Boston area)

Hours : Full time, exempt (salaried)

Compensation : Base salary plus performance-based bonuses

Salary Range : $100-145k, salary commensurate with experience

Candidates must be authorized to work in the U.S. without sponsorship

To apply, please email your resume and responses to the questions to jobs@insidetracker.com

J-18808-Ljbffr