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Corporate Director of Commercial Strategy

Corporate Director of Commercial Strategy

ApolisSanta Monica, CA, United States
2 days ago
Job type
  • Full-time
Job description

Welcome Group, Inc . is seeking a Corporate Director of Commercial Strategy to lead revenue optimization , sales, distribution, marketing, and brand positioning across our growing hospitality platform. Welcome Group currently owns and operates 12 hotel properties , with plans to expand through third-party management agreements in addition to continued ownership.

This position will work closely with Eight Form , our asset management and development arm, including Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance at the current portfolio while also preparing scalable strategies for third-party managed hotels.

This is a remote-first role , with the option to sit in Santa Monica, CA (corporate headquarters) or in San Diego, CA (via Eight Form's Industrious office membership, which also provides access to workspaces nationwide). Regular travel to hotel properties is expected.

Reporting directly to the President of Welcome Group , the Director will oversee the corporate commercial team and provide leadership to on-property sales, marketing, and revenue management teams.

The ideal candidate has a proven track record in hospitality commercial leadership, with expertise in sales, marketing, revenue management, and brand development. They combine data-driven decision-making with strong leadership skills and the ability to create dynamic teams, strategic partnerships, and scalable playbooks that maximize profitability and expand market reach.

Key Responsibilities

Strategic Leadership

  • Develop and implement commercial strategies that maximize topline revenue and optimize profitability across Welcome Group's existing portfolio of 12 hotels .
  • Partner with ownership and Zach Demuth, Head of Strategic Growth & Asset Management at Eight Form , to create scalable commercial playbooks that will extend to third-party managed properties.

Team Leadership

  • Lead, mentor, and develop sales, revenue, and marketing leaders across the portfolio.
  • Foster a culture of accountability, motivation, and high performance.
  • Set clear performance metrics that extend beyond traditional RevPAR models including GOPPAR, direct booking share, and total revenue market share growth.

    • Sales & Marketing Oversight

  • Oversee enterprise-level sales and marketing efforts, including transient, group, corporate, and contract segments.
  • Guide brand positioning, digital marketing, promotional campaigns, and advertising spend.
  • Ensure brand consistency in all internal and external communications, including third-party and corporate materials.

    • Revenue Management

  • Direct the revenue management team in implementing strategies that optimize pricing, segmentation, and channel mix, with an eye towards maximizing profitability.
  • Drive measurable gains in TRevPAR index and ensure balanced contribution from OTAs, GDS, and direct channels.
  • Establish scalable revenue management processes to support future third-party hotels.

    • Market Analysis & Business Development

  • Conduct market research to identify trends, demand drivers, and competitive positioning.
  • Identify priority sources of business and establish strategies to capture and convert high-value accounts.
  • Support due diligence and underwriting for third-party management opportunities.

    • Customer Experience

  • Collaborate with operations teams to ensure sales, revenue, and marketing strategies support an exceptional guest experience and brand promise.

    • Data, Technology & Reporting

  • Champion adoption of AI, predictive analytics, and BI tools to enhance forecasting, segmentation, and marketing effectiveness.
  • Oversee CRM systems and dashboards to ensure commercial performance is measurable and transparent.
  • Provide regular reporting to ownership, lenders, and executive leadership on sales, marketing, and revenue performance.

    • Travel

  • Conduct regular site visits to properties to review commercial performance, support property-level teams, and ensure alignment with corporate strategy.
  • Represent Welcome Group at key industry tradeshows and events to help drive performance at existing properties and engage with prospective partners for future growth.

    • Qualifications

  • Education : Bachelor's degree in Marketing, Hospitality Management, Business, or related field required; MBA or advanced certification in Revenue Management or Digital Marketing preferred.
  • Experience : Minimum of 10 years in commercial strategy, sales, revenue, or marketing leadership roles within the hospitality industry, with at least 5 years in a senior multi-property role.
  • Commercial Expertise : Strong knowledge of revenue management systems (RMS), distribution platforms, and digital marketing strategies.
  • Leadership : Proven ability to lead sales, revenue, and marketing teams across multiple properties.
  • Technology : Familiarity with CRM, digital marketing platforms, BI tools, and AI-driven forecasting or marketing solutions.
  • Strategic Acumen : Track record of improving RevPAR index, direct booking share, and market share.
  • Communication : Strong presentation skills with ability to distill strategy and results for ownership and stakeholders.
  • Hospitality Mindset : Passion for the hospitality industry and commitment to genuine service.

    • Compensation & Benefits

  • Salary range : $200,000 - $250,000 , plus performance-based bonus tied to commercial KPIs.
  • Full-time, senior leadership position.
  • Health and dental insurance
  • 401(k) plan
  • Flexible paid time off (PTO) and company holidays
  • Remote-first work environment , with the option to sit in Santa Monica or use Eight Form's Industrious membership in San Diego (includes nationwide coworking access).
  • Travel expected across Welcome Group's hotel portfolio and to key industry events .

    • Why Join Welcome Group

  • Lead the commercial strategy for a growing hospitality platform that owns, operates, and will expand into third-party hotel management.
  • Partner with Eight Form and Zach Demuth, Head of Strategic Growth & Asset Management , to strengthen commercial performance across the portfolio while preparing scalable strategies for future third-party hotels.
  • Play a critical role in embedding AI, predictive analytics, and digital platforms into hospitality sales, revenue, and marketing.
  • Collaborate directly with ownership, finance, and senior leadership to drive topline performance.
  • Oversee and mentor commercial leaders across 12 properties , with responsibility for scaling to future third-party managed hotels.
  • Join an entrepreneurial, growth-oriented environment where your expertise will shape the next phase of the company's evolution.
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