Social Media Coordinator

Social Media Coordinator

We are a highly motivated bunch who seek to create a space where you know you are going to have a good time. We are known for our art-inspired spaces that are great for social gatherings. Our restaurants are wall to wall with lights, murals, and vignettes.

We are the marinara-muddled minds behind Happy Camper, Homeslice, and Paradise Park restaurants. Our brand is glued together by our company culture. Many of our employees have been with the company from the first installment of the brand, Homeslice, and a common thread we share is paying a distinct amount of attention to detail in creating this atmosphere. Currently, we are looking for other team members who would like to grow their careers within the hospitality industry.

This job is for someone who may be looking for something more unconventional than a downtown office and who values building the customer experience from the ground up. The ideal candidate wants something more than a cubical and to really enjoy their work environment and the people they work with. With a restaurant group expanding as rapidly as we have, we need someone who is self-motivated and willing to take initiative.

Job Summary

We are seeking a creative and passionate Social Media Coordinator to join our restaurant group and bring our brand's story to life across digital platforms. This role requires someone with a strong eye for detail and the ability to capture the key elements of our restaurants through engaging written and visual content. You will work closely with our marketing team to develop high quality engaging content that speaks to our customers, promotes unique offerings and enhances our digital presence.

Social Media Coordinator will be responsible for developing and managing a monthly content calendar, with a focus on creating original content and finding innovative ways to attract customers and promote our brand. The goal of this role is to increase web traffic and customer engagement in alignment with broader marketing strategies. The ideal candidate is a highly motivated, organized, and self-driven individual with a passion for content creation & social media. This role reports to the Operations team; and collaborates closely with the management team across all locations.

The role provides an opportunity to grow and develop in an organization with a mission that has real positive social impact, in addition to aggressive business goals.

The Social Media Coordinator position requires in-office work alongside the brand and events teams. Additionally, you will work on-site at each Chicago location to curate content. The Social Media Coordinator must be on-site for most in-house events, significant holidays, some weekends, and other times as needed.

We highly value creating a company that represents diversity across many lines, including race, ethnicity, religion, sexual orientation, age, marital status, disability, gender identity, sex, and country of origin, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, sexual orientation, military status or unfavorable discharge from military service.

Casual dress code. A work environment where employees can feel relaxed and able to focus on tasks.

Creative work environment. We also settle in and get a lot done in an open and collaborative, but focused environment. Free food and coffee.

Duties / Responsibilities

Create engaging text, image and video content

Design posts to sustain readers' curiosity and create buzz around new products

Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Develop engaging content in multiple formats, including text, image, and video.

Take high quality food and lifestyle photos (merchandise, cocktails, large groups, events) with ability to edit photos using appropriate tools (Adobe, Canva)

Create posts that generate buzz around new products and keep readers coming back for more.

Develop an optimal posting schedule, considering web traffic and customer engagement metrics

Develops monthly plan for social schedule with the Digital Marketing Manager

Oversee social media accounts' layout

Suggest new ways to attract prospective customers, like promotions and competitions

Communicate with industry professionals and influencers to create a strong network

Work collaboratively with operations, brand, events, management departments to achieve coherent and comprehensive brand messaging and customer engagement

Prepare and present reports on the results of social media campaigns and strategies to company leadership

Ability to adjust content strategy based on performance data and customer feedback to improve engagement and drive results

Organize, sort, and maintain all digital assets in necessary content folders for immediate access.

Other duties as assigned

Required Skills / Abilities

Proven work experience in Social Media & content creation

Expertise in multiple social media platforms

Ability to create fun and engaging copy

Ability to deliver creative content (text, image and video)

Familiarity with online marketing strategies and marketing channels

Ability to use Abode Creative Cloud, and Canva as well as other tools for editing and design.

Ability to grasp future trends in digital technologies and act proactively

Excellent communication skills

Multitasking and analytical skills

Desirable :

Graphic Design experience

Experience in Food Photography

Knowledge in iPhone Photo and Video tools

BS degree in Marketing, new media or relevant field

Required Leadership Skills / Values

Active Listening : Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Decision Making and Problem Solving : Able to identify and analyze program and system problems while offering alternative solutions. Responds well to feedback and takes appropriate actions.

Professionalism : Displays enthusiasm, dedication, and interest regarding position responsibilities and duties. Expresses willingness to undertake projects, supports organizational goals and endeavors, and demonstrates flexibility in response to changing circumstances. Maintains professionalism in all aspects of job duties.

Time Management and Initiative : Works with minimal supervision and effectively completes tasks when direction is given.

Mathematical Reasoning : The ability to choose the right mathematical methods or formulas to solve a problem.

Oral Expression : The ability to communicate information and ideas in speaking so others will understand.

Oral Comprehension : The ability to listen to and understand information and ideas presented through spoken words and sentences.

Problem Sensitivity : The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.

Attention to detail : A strong sense of attention to detail; proactively advising on mistakes before they are posted / displayed publicly

Required Years of Experience

1-2 years

Physical Demands & Work Environment

Some positions may involve frequent bending, moving, lifting, and carrying material weighing up to 50 pounds; standing up to eight hours each day; working in all weather conditions; exposure to high noise levels and require wearing hearing protection.

Non-Physical Demands

Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.

Ability to find own transportation for going location to location for content purposes.

Schedule :

40 hour week required

Day Shift / Night Shift - flexible weekly schedule

Monday to Friday 9am-5pm with some nights, and at least 2 hours on weekends

On call; onsite for all events content is needed

In-office or on-premise work setting

Compensation Details

Compensation : $45-55,000.00 or hourly?

Benefits & Perks : Health Insurance, Dental Insurance, Vision Insurance, Paid Time Off, Dining Discounts

Department : Marketing

Reports to : Operations

Status : Salary

FLSA Code : Exempt

Location :