PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers.
Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As a Tagging Implementation Specialist at PMG, you will be responsible for site tagging and analytics support. The ideal candidate in this role is someone who is self-motivated and brings prior experience within tag management and website analytics solutions.
Responsibilities :
- Work directly in tag management systems to implement, test, and deploy media tags, or communicate to client teams what tags are needed and how to implement them
- Create, modify, and maintain tag manager containers, tags, triggers, and variables to ensure accurate data collection and tracking
- Collaborate with cross-functional teams to ensure proper tagging for various marketing campaigns and initiatives
- Investigate and resolve tracking issues, or provide guidance to client teams
- Maintain comprehensive documentation of tagging processes and configurations
- Ad hoc analysis and reporting using web analytics tools
Required Skills & Experience
- 2+ years of hands-on experience in tag management systems, with a strong emphasis on Google Tag Manager proficiency
- Proficient use of web analytics tools, including Google Analytics UA and GA4
- Working knowledge of Javascript, JSON, DataLayers and Cookies
- Demonstrated history of collaborating effectively with both internal and external teams
- Prior experience working within digital media platforms such as, Meta, Google, TikTok and other publisher platforms
- Understanding of UTM parameters
Not required but highly preferred :
- Familiarity with Tealium and Adobe Experience Platform Launch
- Experience with server-side tagging and conversion APIs
- Familiarity with Adobe Analytics and Mixpanel
- SQL experience
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