Senior Strategist, Social Media Job at REFORM Alliance in New York

Senior Strategist, Social Media | JOB DESCRIPTION

Job Title : Senior Strategist, Social Media

Team : Marketing & Communications

Location : New York City

Employment Type : Full-time

FLSA Classification : Exempt

Start Date : (July 2025)

Hiring Manager : VP, Marketing & Communications

ABOUT REFORM ALLIANCE

REFORM, founded in the wake of the #FreeMeek movement, is committed to transforming probation and parole throughout the United States by changing laws, systems, and culture. The organization is working to replace Americas criminal justice system with a restorative approach that is fair, accountable, and invested in rehabilitation. Our goal is for people to reenter society with dignity, create meaningful pathways to work, and equip them with the tools to succeed all while making families and communities safer and stronger. REFORM Alliance operates as both a 501(c)(3) and 501(c)(4) organization, allowing us to drive meaningful criminal justice reform through a combination of charitable initiatives and advocacy efforts.

ABOUT THE ROLE

REFORM is hiring a Senior Social Media Manager who will lead all things social media, including strategy, publishing, and analytics. The ideal candidate is a social media guru with a passion for creating buzzy, engaging content and thrives in a fast-paced environment. As a member of the Marketing & Communications, youll be the go-to expert for all things social media. Well look to you to grow our engagement across our social media channels, increase our followers, and tell moving stories for a digital audience. Youll blend strategy with execution to captivate audiences, amplify brand awareness, and drive measurable results.

This role is on the Marketing & Communications team and reports directly to the VP, Marketing & Communications.

Strategic Leadership (40%)

• ? Develop and oversee a results-driven social media strategy that aligns with broader marketing and business objectives with a strong emphasis on audience engagement and social media growth.
• ? Track, analyze, and report on key performance metrics (KPIs), using data-driven insights to optimize strategy and demonstrate ROI.
• ? Plan, execute, and oversee social media campaigns that drive brand visibility, conversions, and customer engagementwhile influencing paid efforts to amplify reach.
• ? Build and nurture relationships with influencers, content creators, and brand ambassadors to expand reach and impact.
• ? Develop and execute strategies to handle sensitive or unexpected social media situations, maintaining brand integrity.
• ? Work closely with teams across the organization to ensure a cohesive and compelling brand voice.
• ? Manage the social media budget, including paid campaigns and platform tools, ensuring elective resource allocation.

Platform Management and Audience Engagement (30%)

Digital Content Strategy (20%)

Other Duties as Assigned (10%)

REQUIRED QUALIFICATIONS

PREFERRED QUALIFICATIONS

Please know that no one ever meets 100% of the preferred qualifications. If much of this describes you, we encourage you to apply.

WORK DEMANDS

ADDITIONAL REQUIREMENTS

APPLICATION & INTERVIEW PROCESS

While the interview process may vary slightly, the general process will be :

COMPENSATION & BENEFITS

The salary for this position, which depends on prior work experience and our assessment of your demonstrated fit for the role, will likely be between $104,000-$130,000 annually. REFORM offers competitive base salaries based on the 75th percentile of the market among not-for-profit organizations of similar size, with opportunities for salary growth over time. We believe in compensating staff members fairly in relation to each other, their qualifications, and their impact on behalf of the organization, and take internal and external equity seriously.

Our current benefits include :

At REFORM Alliance, we strive to move hearts and minds to create a more humane criminal justice system. This requires a company culture that values employee individuality and community development. We are committed to fostering an environment that is inclusive, empowering, and globally minded. We firmly believe that diversity in gender, race, ethnicity, sexual identity, cultural background, religion, disability, and age produces ideas and perspectives that make our efforts stronger for people unjustly in the system and make our communities safer.

#J-18808-Ljbffr