Social Media Strategist

Location :  NYC

Reports to :  Head of Brand / Marketing Lead

Type :  Full-time

About the Role

We’re looking for a strategic and creative Social Media Strategist to lead our organic social media presence across all platforms. This person will own day-to-day social publishing, content planning, community management, and performance tracking (including social listening). The ideal candidate has a strong editorial instinct, understands culture and trends, and knows how to translate brand storytelling into scroll-stopping moments.

What You’ll Do

• Develop, manage, and execute our organic social media strategy across Instagram, TikTok, LinkedIn, Pinterest, YouTube, and emerging platforms.
• Own the content calendar to ensure consistent, timely, and relevant posts aligned to brand priorities and cultural moments.
• Create and / or brief content — including copy, visual direction, short-form video concepts, and storytelling frameworks.
• Partner with internal teams and external creators to source and produce content that feels authentic and on-brand.
• Monitor conversations and engage with our community across channels to strengthen loyalty and brand affinity.
• Track performance metrics, analyze insights, and refine strategy to drive reach, engagement, and audience growth.
• Stay on top of cultural trends, platform updates, and creator partnerships to keep the brand relevant and innovative.
• Ensure visual and verbal brand consistency across every platform.

What You Bring

• 3–6+ years of experience managing social media for a notable brand, creator, or publication.
• Strong copywriting and storytelling ability — especially for short-form content.
• Ability to edit videos and other content directly.
• A deep understanding of TikTok and Instagram culture, trends, and tone.
• Proven experience growing and engaging audiences organically.
• Comfortable both hands-on creating content and partnering with designers / creators.
• Ability to analyze performance data and translate insights into actionable strategy.
• Highly organized, proactive, and able to manage multiple threads at once.
• Collaborative and excited to build something alongside a small, fast-moving team.
• Experience working with influencers / creators or talent teams.
• On-camera presence or comfort filming / directing short-form content.
• Experience in lifestyle, wellness, hospitality, fashion, or cultural brands.