Marketing Associate III

Description

We have an exciting opportunity for a Marketing Associate III to join our Office of Publishing. You will help to support email marketing systems (Marketing Cloud) and user databases by monitoring and managing workflow process, assisting with data hygiene and integrity efforts, and assisting with list growth efforts.

You will also be responsible for overseeing campaigns to generate submissions for our Prizes & Awards program.

In this role, you will work to successfully create and execute email marketing, print, digital and social campaigns, and will communicate closely with internal teams, vendors, and clients to ensure that marketing is created and executed in a timely manner, adheres to branding guidelines, and meets client expectations.

Additional tasks will include creating marketing plans and web landing pages, managing marketing calendars and reporting on the effectiveness of systems and campaigns.

Travel to exhibits, tradeshows and Award ceremonies will be required.

What You'll Do

Marketing Systems & Data Support

• Assist with the management and monitoring of email marketing systems and databases (mainly Marketing Cloud).
• Work to develop and maintain list data integrity and list hygiene processes and email requalification programs.
• Provide support for testing forms and other entry points of user data into marketing systems.
• Create and maintain documentation on naming conventions, systems, data and privacy processes.
• Keep updated on system enhancements and legal and privacy regulations. Meet with staff regularly to share KPI's, as well as communicate changes / updates in data, systems, and privacy processes.

Marketing Prizes & Awards

• Manage the marketing budget, strategy, and campaign implementation for our Prizes & Awards program.
• Create collateral to promote Prizes & Awards and generate applications and announce the winner(s).
• Submit plans and creative materials to supervisors for approval.
• Work closely with the Editorial and Sales teams, vendors, and clients, to ensure that communication and marketing occurs in a timely fashion and meets the standards of Science / AAAS.
• Tasks may include, writing marketing copy, coding html emails, routing materials for approval, creating posts and sharing on social channels, creating surveys, creating filtered email lists, using marketing automation systems to deploy emails, working with designers to create online banners and print ads, facilitating ad placements online, in social channels, and within email alerts.
• Oversee the creation of landing pages for prize materials and submissions.
• Create and manage a calendar for campaigns, and report on submissions and marketing efforts.
• Some travel may be required to attend and assist with Prize and Awards ceremonies.

Lead / Traffic Generation

• Work with supervisor to develop and execute strategies to drive traffic to Prizes and Awards webpages and program.
• Work with supervisor to develop and execute strategies to generate submissions for individual Prizes and Awards.
• Work with supervisor to develop and execute strategies to generate email leads for the Prizes and Awards program.
• Utilized tracking methods to be able to identify efforts for reporting.
• Manage the Prizes and Awards lead generation form.

Reporting

• Create and distribute reports on Prizes & Awards projects.
• Create and distribute KPI reports on email marketing automation system (Marketing Cloud).
• Create and distribute KPI reports on user data for marketing.
• Create and distribute reports on traffic and lead generation efforts.
• Create and distribute weekly status updates on Prizes & Awards projects.
• Create and distribute weekly status updates on automation system and user data projects.

Miscellaneous Projects

• Assist with various projects to meet departmental goals.
• Travel and assist at events and trade shows as needed.
• Manage social media channels for Prizes & Awards marketing.
• Identify issues and opportunities, communicate them effectively, and provide recommendations for improvement.

Minimum Requirements

• Bachelor's degree in Business, Marketing, Communication, or related field. Or equivalent work experience.
• Requires 2-5 years' experience and proven ability to implement successful email marketing, print, digital and social campaigns.
• High level understanding of email marketing laws & best practices (i.e. CANSPAM, GDPR, CASL, etc).
• High level understanding of surveys, forms, databases and data structure.
• Excellent writing, communication and organizational skills, and strong attention to detail.
• Ability to understand processes, identify issues and opportunities, communicate them effectively, and provide recommendations for improvement.
• Project Management / Marketing Strategy-Flexibility, resourcefulness, and ability to organize and manage a variety of tasks simultaneously, set priorities for multiple projects, and meet multiple deadlines.
• Strong analytical, problem-solving, and decision-making skills.
• Demonstrate expertise in training team members in business and system processes.
• Ability to work both independently and collaboratively with colleagues, external vendors, clients, speakers, and contractors.
• Ability to travel and represent Science / AAAS at events and tradeshows as needed, including setting up, tearing down and staffing a booth.
• Proficiency With
• Email Marketing & Automations Systems (Marketing Cloud, Eloqua, Mailchimp etc.)
• Prize Management Systems (OpenWater)
• Design Tools (Dreamweaver, Photoshop)
• Analytics (Adobe Analytics, Google Analytics, etc.)
• Programing Languages (HTML; CSS & SQL knowledge)
• Visualization Tools (PowerBI)

Application Process

Submit a resume and cover letter outlining qualifications and interest in the position by June 9, 2024 . Applications are reviewed on a rolling basis.

A Recruiter will contact you with next steps if you are selected for an interview.

The anticipated initial rate of compensation for this position is $60,000 - $75,000 per year. AAAS currently provides the following benefits for this position : paid vacation leave, paid sick leave, paid holidays, health insurance, flexible spending account, dental insurance, life insurance, vision insurance, retirement benefits, short- and long-term disability, each subject to the terms of the applicable program.

Additional benefits may apply.

Any actual offer of employment, reflecting the total compensation package and benefits, will be made in the sole discretion of AAAS and will be based on a variety of factors, including years of experience, depth of experience, and other relevant factors.

AAAS reserves the right to amend or modify its employment benefits and compensation structure at any time.

AAAS is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender, gender identity, national origin, age, disability, veteran status, or other protected category.

AAAS uses E-Verify to confirm the employment eligibility of all newly hired employees. No visa sponsorship is available for this position.

Search Firm and Employment Agency Disclaimer

The American Association for the Advancement of Science (AAAS) does not accept unsolicited agency resumes. Any unsolicited resumes sent to AAAS from a third party, such as an agency, including unsolicited resumes sent to an AAAS mailing address, fax machine or email address, directly to AAAS employees, or to the AAAS resume database will be considered AAAS property.

Verbal or written communications from any employee of AAAS shall not be considered binding obligations. AAAS Human Resources is the only AAAS representative authorized by AAAS enter into any employment agreements with any third party.

AAAS will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

LI-Hybrid

LI-DV1

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)