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Senior Marketing Manager
Senior Marketing ManagerGlass Octopus • New York, New York, United States
Senior Marketing Manager

Senior Marketing Manager

Glass Octopus • New York, New York, United States
3 days ago
Job type
  • Full-time
  • Quick Apply
Job description

Are you looking to join a team that is rebuilding the world's financial fabric from the ground up? Are you a strategic, data-driven marketer and want to own the story for a company defining the future of stablecoins?

Glass Octopus are partnering with Agora Finance to find their next Senior Marketing Manager . If you are ready to help create more open, intuitive ways for people to engage with money, this is your opportunity.

The Opportunity

Agora Finance is looking for a Senior Marketing Manager to lead their marketing strategy, driving brand growth and demand generation in a complex regulatory landscape.

Reporting to the Senior Leadership , you will be the strategic engine for their growth . You won't just be running campaigns; you'll be building the playbook on how to market foundational, regulated financial infrastructure and building deep trust in an emerging market.

About Agora Finance

Agora Finance is on a mission to transform how money moves . They believe stablecoins will underpin a new financial fabric, which is why they are building AUSD and the Agora stack. They empower developers, fintechs, and institutions to seamlessly issue, manage, and integrate stablecoins, making them programmable, composable, and ubiquitous.

Backed by world-class investors like Paradigm and Dragonfly, they are a small, mission-driven team dedicated to building the future of money.

The Role (What you'll do)

  • Develop and execute multi-channel marketing strategies (digital, events, PR) tailored for the fintech, crypto, and payments sectors.
  • Lead brand positioning, messaging, and thought leadership, establishing Agora as a credible, trusted leader in a regulated environment.
  • Partner closely with product, compliance, and sales teams to build and launch go-to-market strategies that navigate both market opportunities and regulatory obligations.
  • Own demand generation, planning and executing integrated campaigns focused on education, trust, and adoption.
  • Monitor, analyze, and report on marketing performance, using data-driven insights and A / B testing to optimize all campaigns.
  • Be the team's expert on market trends, the competitive landscape, and evolving regulatory requirements globally.

Who You Are (What you'll bring)

We are looking for someone strategic and highly analytical , with a knack for distilling complex financial concepts into compelling, trusted narratives . You should be an excellent communicator with a high degree of ownership.

  • Proven experience (ideally 3+ years in a single environment) in a senior marketing role at a successful, high-growth B2B startup or scale-up (e.g., in fintech, payments, or infrastructure).
  • A proven track record of developing marketing strategies in the fintech or crypto / blockchain industry, with a deep understanding of regulated markets.
  • Demonstrable success in leading brand positioning, messaging, and thought leadership to build credibility.
  • Strong understanding of financial technology, stablecoins, and how to build trust with both institutional and developer audiences.
  • Proficiency in marketing analytics and automation tools (e.g., HubSpot, Salesforce, Google Analytics).
  • Must be based in New York City and able to work in a hybrid model.
  • Note : Crypto-specific experience is a plus, but expertise in a regulated fintech environment is paramount.
  • Why Join? (What's in it for you?)

    This isn't just another job; it's a chance to build foundational infrastructure for the future of money.

  • Make a Real Impact : Your work will directly influence how value moves online, creating more open and intuitive financial systems.
  • Join an Expert Team : You will be surrounded by a tight-knit, high-performance team of builders who value clear thinking, extreme ownership, and high-velocity decision-making.
  • Grow With the Company : This is a foundational individual contributor role with a clear path to build and lead the marketing function as the company scales.
  • The Full Package :
  • Competitive Salary : $160,000 - $220,000

  • Meaningful Equity : A significant stake in the company's success.
  • Great Benefits : Healthcare, pension plan, and other top-tier benefits.
  • True Flexibility : A hybrid work model based in New York City.
  • The Right Tools : MacBook Pro and all the tools you need to succeed.
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    Senior Manager Marketing • New York, New York, United States

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