Director of Sales and Marketing

Driftwood Hospitality Management’s company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is made up of the best talent in the hospitality industry, down to every employee, position, and hotel.

Position Overview

Scottsdale Resort & Spa is seeking a highly strategic and results-driven Director of Sales & Marketing to lead all commercial efforts for this dynamic, lifestyle-driven resort. This executive role is responsible for driving total revenue performance across group, transient, leisure, and catering segments, while elevating the resort’s market positioning and brand presence.

This leader will oversee a large, multi-functional sales, catering, and marketing team, bringing a balance of strategic vision, hands-on leadership, and deep expertise in large-scale (“big box”) group business. The ideal candidate has a strong foundation within the Hilton ecosystem, paired with experience in lifestyle or resort environments that prioritize experience-driven travel.

Key Responsibilities

• Develop and execute a comprehensive commercial strategy to maximize total hotel revenue across group, transient, leisure, and catering segments
• Provide direct leadership and oversight of a large sales, catering, and marketing team, including recruitment, training, performance management, and succession planning
• Drive proactive group sales initiatives with a focus on securing and growing large-scale (“big box”) group business and optimizing group pace
• Oversee the catering and events strategy, ensuring strong conversion, revenue maximization, and seamless turnover to operations
• Lead leisure and transient segment strategies, including partnerships, promotions, and distribution channels to drive occupancy and ADR
• Direct all marketing efforts, including digital strategy, brand positioning, content development, social media, and agency partnerships
• Partner closely with Revenue Management to align on pricing, forecasting, segmentation, and demand strategies
• Utilize industry tools and analytics platforms such as ProfitSword, Lighthouse, and TravelClick (Amadeus) to drive data-informed decision-making and performance optimization
• Leverage industry-leading demand sources and lead platforms to identify new business opportunities and strengthen pipeline development
• Establish and maintain strong relationships with key accounts, meeting planners, third-party intermediaries, and brand partners
• Analyze market trends, competitive intelligence, and performance metrics to identify opportunities and adjust strategies accordingly
• Represent the resort at industry events, trade shows, and client engagements to drive visibility and business development
• Ensure alignment with Hilton brand standards, systems, and commercial strategies while maintaining a distinctive lifestyle positioning
• Collaborate with operations leadership to ensure seamless execution of group programs and an exceptional guest experience

Qualifications

• Minimum 7–10 years of progressive hotel or resort sales experience, with at least 5 years in a senior leadership role
• Proven success leading large sales and catering teams within a resort or full-service hotel environment
• Strong background in large group (“big box”) sales and group house management
• Hilton brand experience or strong familiarity with Hilton commercial systems and processes highly preferred
• Experience in lifestyle, luxury, or experiential hospitality environments strongly desired
• Demonstrated track record of consistently achieving and exceeding revenue goals across multiple segments
• Strong working knowledge of ProfitSword, Lighthouse, TravelClick (Amadeus), and other industry demand/lead generation platforms
• Exceptional leadership, communication, and team development skills
• Strong financial acumen with experience in budgeting, forecasting, and revenue optimization
• Proficiency in Delphi, OnQ, GRO, Profitsword, Claude, Travelclick (Amadeus), Lighthouse

Qualifications

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to stand, walk, and talk or hear.
• The employee frequently is required to use hands to finger, handle, or feel objects, or telephone.
• The employee must regularly lift and/or move up to 10-25 pounds.

Benefits

• (k)
• Disability insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Room Discounts
• Employee Food and Beverage Discounts