Director, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at

Job Function : Marketing

Job Sub Function : Strategic Marketing

Job Category : Professional

All Job Posting Locations :

Irvine, California, United States of America

Job Description : About Vision

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.

Are you passionate about improving and expanding on the possibilities of vision treatments? Ready to join a team that’s reimagining how vision is improved? Our Vision team solves the toughest health challenges. Help combine cutting-edge insights, science, technology, and people to encourage eye care professionals and patients to proactively protect, correct and enhance healthy sight for life. Our products and services address these needs – from the pediatric to aging eye – in a patient’s lifetime.

Your unique talents will help patients on their journey to wellness. Learn more at

We are searching for the best talent for a Director, Global Strategic Marketing, Refractive Equipment Portfolio to join our J&J Vision team. This position is based in Irvine, CA.

Purpose :

The Director, Global Strategic Marketing, Refractive Equipment Portfolio will lead the development and execution of the global marketing strategy for the Refractive equipment, digital and accessories portfolio to drive short and long-term growth. The Director will plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi-channel marketing and the brand stewardship.

You will be responsible for :

Portfolio & Innovation Strategy

Global portfolio planning for the implant portfolio, including development / execution of a 5-year strategic plan and strategic / financial planning cycle ouputs with inclusion of R&D innovation and financial plans both for top line and bottom line.

Strategic Leadership and commercialization of innovation pipeline, working collaboratively with R&D, Regulatory, Clinical Affairs, and other functions.

Lead Global portfolio strategy, positioning, channel, pricing and lifecycle management.

Lead clinical claims and evidence strategy and working professional education and clinical team to deliver the messages.

Lead product messaging – sales aids, KOL Speaker Decks, Launch plans.

Designs recommendations for global branding, positioning, and pricing strategies that deliver value.

Directs the activities of complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices and trends, and prepares forecasts and recommendations.

Internal & External Collaboration

Lead efforts in elevating how org shows up in ophthalmology, including industry and society engagement strategy, VOC, User meetings, Advisory board, competitive rebuttals, packaging differentiation, etc.

Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.

Provides leadership and vision for brands in development, and leverages opportunities with regional partners, customers, Johnson and Johnson brands and alliances.

People Leadership

Performance management.

Provides coaching, feedback and development opportunities for team members.

Leads efforts for talent acquisition and talent development for the team.

Leads talent development and leadership pipeline.

Build a high performing team and winning team culture.

Qualifications : Required

A minimum of a bachelor’s degree is required.

A minimum of 10 years work / business experience is required.

A minimum of 7 years health care experience is required.

A minimum of 3 years of marketing leadership experience is required.

Experience and successful track record leading product innovation and successful commercialization is required.

Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights is required.

Proven track record of developing talent with positive leadership characteristics is required.

Strong cross functional leadership, ability to set vision and inspire cross functional team is required.

Strong servant leader characteristics and mindset, ability to influence cross-functionally and across regions without direct authority is required.

Strength interacting with a variety of customers – patients, surgeons, Key Opinion Leaders, Distributors, and investors / start-up organizations is required.

Demonstrated ability to lead marketing agencies and inspire strong output is required.

Up to 30% domestic and international travel required.

Preferred

Prior Medical Device and / or ophthalmology marketing experience.

Master’s degrees in business (or related discipline) are highly preferred.

Finance planning experience.

Ophthalmology industry knowledge.

Hardware and Software product management skills.

Portfolio Branding experience.

People leadership experience.

The anticipated base pay range for this position is $146,000 to $251,850.

The Company maintains highly competitive, performance-based compensation programs. Under current guidelines, this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporation’s performance over a calendar / performance year. Bonuses are awarded at the Company’s discretion on an individual basis.

Employees and / or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs : medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance.

Employees may be eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).

Employees are eligible for the following time off benefits :

• Vacation – up to 120 hours per calendar year.
• Sick time - up to 40 hours per calendar year.
• Holiday pay, including Floating Holidays – up to 13 days per calendar year.
• Work, Personal and Family Time - up to 40 hours per calendar year.

For additional general information on Company benefits, please go to :

This job posting is anticipated to close on 10 / 29 / 25. The Company may, however, extend this time-period, in which case the posting will remain available on to accept additional applications.

For more information on how we support the whole health of our employees throughout their wellness, career and life journey, please visit www.careers.jnj.com .

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via or contact AskGS to be directed to your accommodation resource.

#LI-JS3

#LI-hybrid

Required Skills : Preferred Skills :

Brand Marketing, Brand Marketing, Brand Positioning Strategy, Business Alignment, Business Storytelling, Business Valuations, Consulting, Critical Thinking, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Go-to-Market Strategies, Industry Analysis, Market Research, Negotiation, Problem Solving, Product Development Lifecycle, Product Portfolio Management, Product Strategies, Program Management, Strategic Thinking {+ 1 more}

The anticipated base pay range for this position is :

$146,000 to $251,850

Additional Description for Pay Transparency :