Marketing and Leasing Associate

Our Company

Riaz Capital is an Oakland, California based fully integrated development, investment, and asset management company, focused on addressing the changing housing needs of the millennial generation.

Our mission is that anyone who earns an area median income can afford a place they would love to call home by building transit-oriented high-quality apartments at an affordable price point for our residents.

Our vertically integrated development firm has operated in the Bay Area since 1977. Today, the Riaz Capital team manages over 1,500 units and has roughly 1,700 residences in the development or construction process, and possesses core competencies in development, construction, asset management, finance & capital markets to exercise control and speed of execution through every stage of the development cycle.

In addition to new construction development, the firm has extensive experience in repositioning both urban and suburban workforce housing properties, and has executed several adaptive reuse projects.

Our current activities are 70% new construction and 30% adaptive reuse and repositioning. Today, Riaz Capital has $500 million in real estate assets under management and with our current development pipeline, should reach $1 billion by 2024 / 25.

Our core new construction design is a 300 + / - square foot studio that incorporates all of the necessary functions of a housing unit.

We have developed a design that works in a variety of building types : Townhouses, Mid-Rise Apartments, Substantial Rehab and Adaptive Reuse.

Our current design and mission is a result of a years-long synthesis of our experience from micro-units, student housing, traditional multi-family, and co-living.

Our units foster total privacy and security, which provides our residents with a sense of independence (and individuality) all within the fabric of a larger community.

Each of our projects has an emphasis on architectural creativity, unique design, walkability, utilization of open space and personal privacy.

In addition to our development funds, we recently launched our newest investment vehicle, Fund V . In the last year, the market has seen a tremendous amount of distress in the form of rapidly rising interest rates, falling valuations, and illiquidity of debt markets.

A record $1.9 trillion in commercial loans ($700B of which are multifamily) will need to be refinanced over the next three years.

Many of these maturing loans originated during 2020-2021 when interest rates were at record lows and valuations were at all-time highs.

In the current interest rate and cap rate environment, many of these loans are underwater and cannot be refinanced. Due to the attractive buying opportunities this presents, Fund V will be focused on the acquisition of value-add and distressed multifamily assets across the West and Southwest regions.

Marketing and Leasing Associate

The Riaz Capital Marketing and Leasing Associate role is responsible for creating clear and consistent messaging and communications for our portfolio of assets.

The marketing department works cross-functionally across our Company and in coordination with our external partners and consultants.

The goal of the role is to drive our business through engagement with our key audiences : residents, small businesses, the local community, and team members.

Brand Execution

Ensure brand cohesiveness across all marketing communications for our portfolio of assets (multifamily, commercial, and qualified housing)

Media Management

• Create website content, including blog posts and property updates
• Manage digital marketing campaigns
• Coordinate the content creation and communications across social platforms - LinkedIn, Youtube, Instagram, X, Tiktok
• Manage content sharing and monitor performance.
• Lead paid media campaigns across digital channels, including SEM, Display, and OTT
• Launch affiliate marketing and brand ambassador programs
• Collaborate with external vendors, such as photographers, videographers, and graphic designers, to produce high-quality marketing assets for the current portfolio of buildings and various assets in the construction phase
• Manage photo assets using our Digital Asset Management system MediaGraph
• Prepare reports on campaign performance

Print Media Management

• Review and produce media based on design guides for our brands
• Lead field-level marketing to support the leasing of our buildings, including the creation of print materials, e.g. leasing sheets, posters, flyers, brochures, A-Frame signage, banners
• Create print materials as needed across our brands
• Create branded materials for events including promotional items, giveaways, swag, etc.

Marketing Technology Management

Periodically review the marketing tech stack for brand compliance and optimizing collateral including the following systems :

Squarespace & Wordpress - websites

SharpSpring - email marketing

Salesforce - contact management

Hootsuite, JotJar - social media

Livly - tenant engagement

MediaGraph - digital asset management

Monitor and report on the efficacy of marketing activities

Manage leads process flow and monitor automated communication flows

Other

• Conduct market research and identify new marketing opportunities
• Administer marketing budgets as assigned, ensuring that budget goals are met
• Manage external vendor relationships and contracts
• Assist with grassroots community marketing efforts and local partnerships
• Assist in property-level resident engagement activities as needed
• Project manage events with local venues, caterers and other vendues to ensure smooth execution
• Conduct periodic quality control inspections and perform Matterport scans specifically tailored to leasing operations
• Ensure unit readiness post-construction, transitioning smoothly to the leasing phase with rigorous quality checks

Secondary Responsibilities :

• Stay up-to-date with industry trends, best practices, and emerging marketing technologies
• Other tasks as assigned and in coordination with other departments to achieve greater company goals and objectives for the Marketing function

Qualifications

• Minimum 3 years of marketing experience with a focus on content development and implementation.
• Bachelor’s degree in marketing, communications, or a related field.
• Experience working in a commercial environment - real estate, hospitality, architecture or lifestyle marketing experience a plus
• Proficient in digital growth strategies across various platforms.
• Skilled in using social media for brand building and sales, with experience in management tools and analytics (e.g., Sprout Social, Google Analytics).
• Excellent communication, copywriting, and interpersonal skills.
• Strong project management skills
• Skill in mentoring less experienced staff
• Strong skills in event and media activities management
• Detail-oriented, capable of multitasking and working under pressure in a fast-paced setting

Riaz Capital is an equal opportunity employer and values diversity in the workplace.

Salary : Commensurate with experience

Status : Full-time

Start Date : Immediately

Location : Oakland Office