Senior Field Marketing Manager - West Region

Job Summary

TCL North America is looking for a Senior Field Marketing Manager who will play a pivotal role in driving the retail sell-through success of new hardware products and managing post-launch performance through strategic planning and cross-functional collaboration. This role is highly collaborative, requiring seamless coordination with internal teams such as Sales, Supply Chain, Finance, Legal, and Marketing. The ideal candidate will combine a strategic mindset with strong analytical and operational capabilities to optimize retail channel performance, improve sellout rates, and enhance TCL's competitive position in the market.

As a Senior Field Marketing Manager, you will have the exciting opportunity to shape the future of TCL in the North American market. You will be responsible for monitoring and driving retail sellout metrics, ensuring alignment between inventory flow, promotional activities, pricing strategies, and market demand. Post-launch, you will analyze sales data and consumer insights to continuously refine retail execution and support aggressive growth targets. This is a highly visible role with the opportunity to make a measurable impact on TCL's retail success and overall market presence.

Duties may include but are not limited to :

Regional Retail Strategy & Program Design

• Analyze regional sales data, retail environment, and competitor activities to identify key gaps and opportunities.
• Develop actionable retail programs for the West region, including core model focus, store-level campaigns, and field team activation plans.

Field Execution & Store Visit Rhythm

Team Leadership & Partner Management

KPI Ownership & Reporting

Cross-Functional Collaboration

Qualifications / Requirements :