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Marketing, Branding, and Media Specialist
Marketing, Branding, and Media SpecialistWarranty Processing Company, Inc • Flower Mound, TX, US
Marketing, Branding, and Media Specialist

Marketing, Branding, and Media Specialist

Warranty Processing Company, Inc • Flower Mound, TX, US
12 hours ago
Job type
  • Full-time
Job description

Marketing, Branding, and Media Specialist

We are seeking a dynamic and results-driven Marketing, Branding, and Media Specialist to join our team. This role is pivotal in developing and executing marketing strategies, enhancing brand presence, and leveraging media channels to effectively communicate our services. The ideal candidate will possess a blend of strategic thinking, creativity, and analytical skills to drive impactful marketing initiatives.

Key Responsibilities

  • Marketing Strategy & Execution : Develop and implement comprehensive marketing strategies to promote professional services, utilizing various channels including digital, print, and events.
  • Brand Development : Lead branding efforts to establish and maintain a consistent brand identity across all platforms, ensuring alignment with company values and market positioning.
  • Media Production & Communication : Oversee the creation of engaging content for various media formats, including written, oral, and visual, to effectively communicate messages to target audiences.
  • CRM Integration : Utilize HubSpot CRM to manage customer relationships, track marketing campaigns, and analyze customer data to inform strategic decisions.
  • Customer Engagement : Actively seek opportunities to assist and engage with both internal teams and clients, fostering positive relationships and enhancing service delivery.
  • Performance Monitoring : Regularly assess the effectiveness of marketing campaigns and branding initiatives, making data-driven adjustments as necessary to optimize outcomes.
  • Persuasion & Influence : Employ persuasive communication techniques to encourage stakeholders' participation in initiatives aimed at gathering actionable data and insights.

Required Skills

  • Marketing Expertise : In-depth knowledge of marketing principles, strategies, and tactics for promoting and selling professional services.
  • Branding Acumen : Ability to develop and maintain a strong brand identity, ensuring consistency across all marketing materials and communications across multiple sales channels.
  • Media Proficiency : Skilled in media production techniques and methods, with the ability to create compelling content across various formats.
  • CRM Proficiency : Experience with HubSpot CRM or similar platforms to manage customer relationships and analyze marketing data.
  • Customer Service Orientation : Demonstrated commitment to understanding and addressing customer needs, ensuring high-quality messaging delivery.
  • Communication Skills : Exceptional written and verbal communication abilities, tailored to diverse audiences, manufacturing lines and media formats.
  • Analytical Thinking : Strong judgment and decision-making skills, with the ability to assess the costs and benefits of marketing initiatives.
  • Monitoring & Evaluation : Ability to monitor and assess the performance of marketing efforts, making necessary adjustments to improve effectiveness.
  • Persuasive Communication : Skilled in influencing others to support and engage in initiatives that collect actionable data.
  • Additional skills or relevant qualifications specific to this role may be added.

    • Preferred Education and Skills

  • Bachelor's Degree : A degree in Marketing, Communications, Business Administration, or a related field is preferred.
  • Industry Knowledge : Familiarity with the automotive industry is a plus but not required.
  • Website Graphics : WordPress skills for posting website content and CTA desired
  • Video capture and video editing skills
  • Webpage creation and editing software : Familiarity with WordPress, LinkedIn, Facebook, and Google Webmaster Tools are desired.
  • BI and data analysis software : Familiarity with Tableau and / or Power BI
  • Google Analytics
  • Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
  • Identify appropriate Key Performance Indicators (KPIs) and report key metrics from digital campaigns.
  • Optimize Web site conversion rates against Key Performance Indicators (KPIs).
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executives.
  • SEO : Execute or manage social media campaigns to inform search marketing tactics.
  • Communicate and collaborate with merchants, Webmasters, bloggers, or online editors to strategically place hyperlinks.
  • Purchase or negotiate placement of listings in local search engines, directories, or digital mapping technologies.
  • Conduct online marketing initiatives, such as paid ad placement, affiliate programs, sponsorship programs, email promotions, or viral marketing campaigns on social media Web sites.
  • Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content.
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices.
  • Combine secondary data sources with keyword research to more accurately profile and satisfy user intent.
  • Coordinate with developers to optimize Web site architecture, server configuration, or page construction for search engine consumption and optimal visibility.
  • Evaluate new emerging media or technologies and make recommendations for their application within Internet marketing or search marketing campaigns.
  • Improve search-related activities through ongoing analysis, experimentation, or optimization tests, using A / B or multivariate methods.

    • Physical Requirements

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must be able to lift up to 20 pounds at times.

    • Benefits

  • Full Compensation
  • Paid time off & Holidays
  • Private Health Insurance including dental & vision coverage
  • Life, AD&D, Short and Long-Term Disability, Supplemental Accident, Critical Illness, and Hospitality Indemnity coverage
  • Employer matched 401(k) retirement plan
  • Opportunity for growth and advancement
  • Positive work environment

    • About Warranty Processing Company

    We are a leading provider of warranty processing services. We work with various industries to ensure that warranty claims are handled efficiently and accurately. Our team is dedicated to providing excellent customer service and maintaining strong relationships with our clients. As an industry leader, we strive to continuously improve our processes and deliver the highest level of service to our customers.

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    Marketing Specialist • Flower Mound, TX, US

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