Marketing Manager

Marketing Manager

Description Of Employer : Founded in 1901, Feeser's, Inc. is a family owned and operated full-line foodservice distributor located in Harrisburg, PA servicing the Mid-Atlantic region. Feeser's provides an expansive offering of dry, refrigerated, and frozen products to a diverse customer base comprised of restaurants, healthcare facilities, educational facilities, and other institutions.

Summary : The Marketing Manager develops strategies and tactics to improve Feeser's sales by deploying successful marketing campaigns from ideation to execution. This includes various organic and paid acquisition channels such as print marketing, social media, e-mail marketing, pay per click marketing, and search engine optimization. The Marketing Manager's responsibilities include tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that all marketing materials are in line with our brand identity.

Essential Duties And Responsibilities :

• The strategic planning, direction, and execution of the company's marketing goals and initiatives.
• The execution and success of all company sales and marketing-related events, including campaigns, promotions, food shows, mini-shows, customer and industry events, and sales meetings.
• Develop and maintain relationships with the supplier and broker communities to help drive teamwork and execution of strategies.
• Maintain relationships with key customers and all internal departments to ensure ongoing understanding of needs.
• Design a yearly marketing program for the company to include P&L and budget development.
• Coordinate merchandising and purchasing to ensure the correct products are stocked to contribute to growth and the bottom line.
• Administer and track all negotiated marketing contracts, including resolving any issues that might occur.
• Assist in analyzing vendors with respect to overall profitability.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Analyze consumer behavior and adjust e-mail and advertising campaigns accordingly.
• Interview, hire, train and retain marketing staff.

Skills Required :

Qualifications And Experience :

Physical Requirements :

Feeser's Food Distributors is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. All employment decisions are based on qualifications, merit, and business needs.