Product Marketing Senior Manager

Product Marketing Senior Manager

We are hiring a Product Marketing Senior Manager to join our team in Chicago, New York, or Atlanta. Protiviti operates in a hybrid work environment, and this role requires regular in-person collaboration in our office several times per week.

As a Product Marketing Senior Manager, you will lead our Product Marketing Program, driving market visibility for our value propositions as we expand our unique capabilities. You will thrive in a network of relationships with practice leaders, marketing colleagues, and external partners, serving as a champion of our business, culture, and expertise.

You'll collaborate closely with practice teams, partners, and marketing leadership to develop and execute a comprehensive marketing strategy. Through compelling storytelling and impactful communications across various channels, you'll highlight the significance of our offerings to clients and prospects. Success in this role requires building trusted relationships across geographies and functions, strong program management, and alignment with firm-wide strategies.

Develop marketing strategies that build brand awareness, credibility, and engagement across Protiviti's target audiences.

Deliver cohesive messaging and optimize ROI on marketing investments.

Collaborate with marketing and technology partners to scope marketing agreements.

Ensure internal and external stakeholders, including alliance partners, work together to drive messaging to market.

Partner with practice leaders to create and execute consistent go-to market strategies.

Work with Editorial, PR, Creative, and Social Media teams to launch impactful campaigns promoting thought leadership and offerings.

Craft tailored messaging relevant to industry and buyer audiences.

Support the creation and promotion of digital content, including newsletters, social media, sales assets, credentials, case studies, website content, and thought leadership (e.g., blogs, white papers, infographics).

Track and report on marketing efforts, assess campaign impact, and refine strategies to improve effectiveness and brand visibility.

Collaborate with product, industry marketing, and ecosystem teams on events and campaigns, including webinars, conferences, and roundtables.

Coordinate logistics for conference sponsorships and speaking engagements.

Ability to articulate and align stakeholders on marketing strategies and tactics.

Strong understanding and hands-on experience with AI in marketing (e.g. content generation, analytics).

Collaborative mindset with the ability to integrate strategies across dynamic teams.

Excellent project management and multitasking skills.

Creative storytelling and writing skills to simplify complex concepts. Expertise in digital marketing, personalization, Marketing Technology (MarTech), omni-channel engagement, e-commerce, and creative design.

High attention to detail and commitment to quality. Strong communication skills across digital, social, video, in-person, and print media.

Proven teamwork and leadership capabilities.

Strategic thinking and creative problem-solving. Passion for inspiring and empowering others. Willingness to travel for meetings, conferences, etc.

Bachelor's degree, preferably in Communications, Marketing, Business Management, Journalism, or related field.

8+ years of marketing experience with a track record of results.

Strong background in sales, go-to-market strategy, product development, or software resell, partner management, and digital marketing.

Proficiency with Microsoft Copilot, MS Excel, MS Teams, Word, PowerPoint, Salesforce, and Workfront.