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Director, Category Insights and Analytics
Director, Category Insights and AnalyticsAdvantage Sales and Marketing • Charlotte, NC, US
Director, Category Insights and Analytics

Director, Category Insights and Analytics

Advantage Sales and Marketing • Charlotte, NC, US
17 hours ago
Job type
  • Full-time
Job description

Category Insights And Analytics Director

The Director of Category Analytics & Insights is an inspirational and strategic leader who will collaborate with both internal and external stakeholders to drive strategic decision-making, create compelling selling stories and maximize ROI. This role is responsible for leading the Category Analytics & Insights and Shopper Insights teams for a specific client, customer, and / or region to drive insights-to-action. An essential part of this role is driving continuous improvement to enhance the quality of our deliverables and contributions. The Director will lead the charge on a range of transformational initiatives and create innovative solutions to complex business issues that significantly impact category performance.

Moreover, the Director achieves their business objectives by being a thought leader to our customers and clients, coaching the team to deliver outstanding category stewardship, challenging the status quo, streamlining operations, strategically selling through unique insights in a captivating manner and delivering KPIs. The Director's ultimate success is defined by their ability to transform Category Analytics & Insights' strategic impact and to inspire their people to transform, develop and grow.

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

  • Strategic Collaboration : Establish trust and rapport with internal and external partners to accomplish business objectives through understanding of customer goals, strategies, and capabilities.
  • People Development : Takes a Leader as Coach approach to managing team to achieve their full potential and deliver business results while proactively building future talent pipeline.
  • Thought Leader : Act as a category consultant to our customers and clients by providing unbiased recommendations to drive overall category growth and our client's market share.
  • Category Growth Strategy Development & Execution : Utilizing research findings to craft and implement robust category growth strategies that drive business objectives and deliver tangible results.
  • Foundational Tools and Data Capabilities : Developing and enhancing the tools and capabilities necessary for effective category management and strategy execution.
  • Continuous Improvement : Foster a culture of innovation and continuous improvement within category leadership team, encouraging adoption of new ideas.

Qualifications

Education : Bachelor's degree in business, marketing, analytics, or related field required

Experience : 8+ years of experience with demonstrated leadership in roles across functions in CPG, retail, strategy consulting or agency

Professional Category Management Certification a plus (i.e. CMA, CKMG, TPG, Delta Associates, etc.)

Travel and / or Driving Requirements- Travel and Driving are not essential duties or functions of this job

Supervisor Responsibility

Direct Reports- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Required Knowledge and Skills

  • Thrive on developing and motivating people to perform at their best and welcome responsibility to set the tone for those around you.
  • Demonstrated success in managing and directing change
  • Ability to identify opportunities and risks; and can build offensive and defensive plans.
  • Strong analytics, interpretive, & problem-solving skills data into actionable insights
  • Environmental & Physical Requirements

    Office / Sedentary Requirements : Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

    Additional Information Regarding Job Duties and Job Descriptions

    Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position / department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job positions, or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

    Important Information

    The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of associates so classified.

    The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

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