Senior Marketing Manager (New York)

Who Are We?

At Good Natured Brand , our mission is to revolutionize clean living with natural, innovative solutions that put the health of families and pets first, delivering powerful results, safe ingredients, and irresistible freshness. Born in the pine-scented air of Maine and inspired by a mothers love, we craft plant-based products that keep homes fresh, clean, and safe for kids, pets, and the planet.

From our best-selling Carpet Deodorizer to a growing line of pet and family-safe home care essentials, Good Natured Brand has reached millions of households and built a loyal community of good natured customers. With over 100K followers and 200M social media impressions , we continue to redefine what clean really means.

Backed by over $9M in funding from leading Silicon Valley investors including Lux Capital, Correlation Ventures, and Gokul Rajaram , our parent company Flora has assembled a world-class team from Goldman Sachs, Google, LOral, Amazon, and Walmart , combining deep operational expertise with AI-powered innovation.

At Good Natured Brand, we believe in creating a cleaner, healthier world. Join us as we bring nature back into every home, one product at a time.

Role Description

Were seeking a highly ambitious Senior Marketing Manager / Director to scale Good Natured Brand into the national leader in pet-safe cleaning products. Youll own brand and marketing strategy alongside full omnichannel growth, leading performance marketing, content, social, design, and product teams. By embedding internal and external AI technologies into marketing, youll drive faster execution, smarter strategies, and outsized impact. This is a C-level track role, with the expectation to grow into CMO / CEO within two years.

Key Responsibilities

• Brand & Marketing Strategy Develop and execute holistic marketing strategies, evolving brand positioning, messaging, and creative direction to build awareness, deepen customer loyalty, and drive long-term organic growth.
• Retail Expansion Lead national retail growth by building relationships with buyers, securing new placements, and representing the brand at trade shows and conventions. Develop marketing and sales strategies to ensure strong sell-through and lasting retail partnerships.
• Omnichannel P&L Ownership Own the financial performance across all non-Amazon channels (Shopify, Chewy, Walmart.com, retail, etc.), balancing revenue growth with profitability by managing sales, advertising spend, and operating costs.
• Performance Marketing Oversee paid acquisition strategy in partnership with the performance marketing team, ensuring campaigns across digital channels are optimized for ROI, lifetime value, and long-term growth.
• Content & Social Media Guide content strategy to strengthen brand storytelling across our blog and social channels (Instagram, Facebook, TikTok, LinkedIn, X, Reddit). Work with the team to create engaging, shareable content that builds community and brand equity.
• Partnerships Develop and manage influencer, ambassador, and brand partnerships that expand reach, reinforce credibility, and foster community engagement around Good Natured Brand.
• Team Leadership Provide direction, mentorship, and accountability for the marketing team, ensuring cross-functional collaboration and excellence in execution across all initiatives.
• PR & Thought Leadership Position Good Natured Brand as a pioneer in the pet-safe cleaning products industry by securing media coverage, speaking opportunities, and press features. Highlight our role in redefining what clean means for pet parents, families, and environmentally conscious consumers.

Preferred Qualifications

Why Good Natured Brand?