Marketing Manager - Lifecycle

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. It's a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space.

The Opportunity

Lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty.

Help shape the formation of the lifecycle strategy for Consumer products both from a technology and marketing execution point of view, being accountable for key metrics that support revenue growth at the company.

Build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem.

Conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend.

Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle.

Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value.

Work closely with our compliance, legal, and regional operations teams to remove blockers in marketing across priority geos. This also involves making sure that we are being 100% compliant with local regulators in the way we market and communicate to customers.

Additional duties and responsibilities as assigned.

Skills You Should Hodl

5+ years of experience with a proven ability leading the development of complex lifecycle / CRM programs from strategy-to-execution.

Extensive experience building and executing complex CRM campaigns with multiple stakeholders.

Experience with CRM tools such as Braze (ideal but not essential), and other campaign-building tools.

A proven understanding of how to drive lifecycle marketing results in a predominantly B2C setting, with experience working within crypto as a big plus.

Strong skills in analytic tools such as Tableau, Looker, Great Plains, Big Query.

In-depth knowledge of marketing automation / CRM systems, with experience pushing the boundaries of what those platforms can do.

Strong copywriting skills to support the building of individual campaigns.

Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel).

Nice to Haves

Crypto / fintech experience.