SVP Marketing, Brand and Public Relations

POSITION SUMMARY

This position is responsible for providing leadership in the development, implementation, and oversight of standards, systems, policies, and procedures in alignment with organizational strategic initiatives for designated system-wide or regional facility, programmatic, or operational / functional areas, ensuring a collaborative, open, and inclusive work environment that is focused on quality of outcomes and superior service orientation.

This position serves as the primary advisor to the organization’s senior management team on matters related to assigned area of responsibility.

Monitors and oversees compliance of customer service, stakeholder relations, workforce, and financial goals and objectives as developed by the Board of Directors and senior executive management.

This position is responsible for serving as a role model to staff across the system and representing Banner in a positive manner both within and outside the organization.

CORE FUNCTIONS

1. Provides leadership in development, implementation, and oversight of system-wide / regional standards, programs, and / or systems in order to achieve desired and integrated strategic business initiatives, objectives, and outcomes including, but not limited to, growth, accountability and patient care.

2. Directs, supervises, and evaluates the work of staff. Holds management staff accountable for achieving plans and performance targets.

Works with them to identify and resolve the most complex issues and problems impacting initiatives and operations. Develops staff to ensure continued professional growth and to provide the competencies the company needs to support its growth and long-term success.

Articulates and demonstrates an expectation for continuous quality improvement utilizing processes that include consideration of all stakeholders.

Fosters an environment that focuses on processes and outcomes.

3. Builds and supports effective collegial relationships with applicable internal and external stakeholders and organizations, ensuring and fostering a high level of collaboration in order to develop partnerships, coordinate activities, review work, exchange information, and / or resolve problems.

Promotes and models positive relationships among various entities.

4. Oversees the development, implementation, and consistent application of effective organizational policies and practices.

Participates in maintaining an effective internal control environment to ensure that assets are safeguarded, policies and operating procedures are followed, necessary controls are effective and efficient, proper compliance with existing laws and regulations achieved, and operations comply with the legal and regulatory parameters in which it operates.

5. Develops, reviews, and monitors financial and performance outcomes to assure attainment of organizational objectives established by corporate leadership and the Board of Directors.

Maintains an effective budgeting and capital planning discipline in conjunction with operational management to ensure planned revenues, expenses, and / or profit goals are met.

6. Directs the development and integration of new and innovative operations and / or services by providing leadership that maximizes management staff’s contributions and assures timely decision-making reflective of the mission, vision, and values of the system.

7. Reviews, prepares, analyzes, and presents reports and recommendations to senior management regarding operations and / or other applicable areas of interest in order to provide concise and accurate information that aids in decision-making.

8. May serve as a staff resource to the organization’s Governing Board and / or applicable committees. Develops, implements, and reports to the Board on strategic initiatives, outcomes, and measurements.

9. This position has administrative leadership responsibility for the daily operation of multiple services and departments within a broad division.

This position requires the skill to negotiate. Customers of this position are both internal and external, including leadership, staff, medical staff, regulatory agencies, and the community.

Performs all functions according to established policies, procedures, regulatory and accreditation requirements, as well as applicable professional standards.

Provides all customers of Banner Health with an excellent service experience by consistently demonstrating our core and leader behaviors each and every day.

NOTE : The core functions are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties.

Specific tasks or responsibilities will be documented as outlined by the incumbent's immediate manager.

MINIMUM QUALIFICATIONS

Master’s Degree in Business, Health Services Administration or a relevant field, or equivalent level of education and experience.

Strong knowledge of operations in applicable area(s) of position responsibility, as normally obtained through seven years of progressively responsible managerial experience in applicable area(s) of position responsibility, including a minimum of three years management level experience within a health care system setting or large multi-operational, complex corporate environment.

Experience in digital marketing and technology stacks, digital front door creation and management, and a record of collaboration to create targeted messaging across multiple channels is required.

Depending upon assigned area of responsibility, position may require applicable certifications and / or licensures, including but not limited to : RN;

MD or DO; CPA; SPHR; JD from an American Bar Association accredited school; admission to a State Bar Association.

Experience working in a large, highly-matrixed, integrated delivery system in a senior management level position. Proven track record of driving strategic and performance outcomes, as well as accomplishing organizational goals.

Experience anticipating and responding to the needs of internal and external customers. Proven experience in managing fiscally sound, profitable, efficient, and responsible operations.

• Strong financial and business acumen. Knowledge of budgeting and forecasting methodologies. Skilled in effectively engaging management level staff, employees, and stakeholders in order to build partnerships, achieve strategic initiatives, and attain organizational goals;
• managing problems and situations where uncertainty is inherent; constructing new and innovative solutions for complex and varying problems and situations while approaching issues / problems by considering the larger perspective or context;
• mentoring and coaching management level staff by providing open and honest feedback that results in enhanced performance outcomes;
• developing and implementing strategic goals and initiatives that demonstrate a strong commitment to organizational success;
• effectively allocating resources in order to accomplish organizational goals; quickly assessing and assimilating organizational and industry financial dynamics in order to make appropriate decisions and act quickly on new initiatives;
• negotiating win-win scenarios with outside vendors / partners while representing the organization in the best possible light;

developing collaborative relationships with internal and / or external strategic partners and / or other applicable parties.

• Leadership style and characteristics necessary to effectively perform in this role include : systems-thinker; innovative;
• collaborator; ability to work with teams; good listening; nonvolatile; values multiple disciplines; community visibility and leadership;

and passionate about continuous improvement and providing high quality service to our customers.

EOE / Female / Minority / Disability / Veterans

Our organization supports a drug-free work environment.

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