Customer Lifecycle Marketing Strategist

This is a hybrid position working 3 days per week in-office in Minneapolis or Sioux Falls, with the option to work-from-home 2 days per week.

JOB PURPOSE :

As the Customer Lifecycle Marketing Strategist, you will partner with the Customer Lifecycle Marketing Manager to support the design, development, and orchestration of Midco’s Customer Lifecycle strategic vision.

Your role is pivotal in actualizing strategies for our existing customers, thereby augmenting Midco’s growth and acquisition initiatives.

You will be entrusted with the responsibility of defining and implementing strategies that enhance customer loyalty and streamline the customer journey.

Your ultimate objective : to minimize customer outflows (commonly referred to as churn ) and deliver unparalleled experiences that make our customers feel valued and appreciated.

KEY FUNCTIONS :

Collaborate Across Boundaries : Drive the direction of customer experience improvements in collaboration with cross-functional teams across the organization.

Collaborate with relevant teams to bring the Customer Lifecycle strategies to life.

• Think Strategically : Strategically identify gaps and future opportunities for capabilities that are crucial for continually enhancing the customer journey.
• Innovate : Take the lead in developing innovative capabilities to deliver targeted improvements with an emphasis on future-oriented innovation.
• Business Acumen : Understand, manage and communicate prioritization of experience enhancements while balancing customer and business benefits and tradeoffs.
• Build Talent : Collaborate closely with the Marketing Strategy & Analytics team and other teams to gain a deep understanding of customer needs for successful management of the Customer Lifecycle roadmap.
• Agility : Exhibit agility, resilience, and change management skills while driving initiatives that impact customers; navigate through ambiguity with a desire for knowledge and self-awareness.
• Execute : Partner with necessary teams to bring the Customer Lifecycle strategies to fruition.
• Demonstrate Courage : Guide people, process, and digital solutions to improve how customers interact and manage their Midco services.
• Identify, share, and implement vision for Customer Lifecycle Roadmap within a regular strategic planning cycle.
• Discover, prioritize, and implement engagement opportunities with current customers.
• Lead customer experience for new product launches, considering all aspects of the onboarding journey and working with creative services to create collateral to facilitate a smooth experience.
• Embody and promote Midco’s Core Values and Leadership Success Drivers.

ADDITIONAL FUNCTIONS AND RESPONSIBILITIES :

• Possess strong inter-personal relationship management skills.
• Work independently to interface with various levels and functions of the organization and to maintain good rapport and relationships throughout the organization.
• Communicate effectively and professionally in all forms of communication with internal and external customers.
• Possess an enthusiastic, energetic, self-motivated, and detail-oriented approach towards work and all work projects.
• Possess strong problem solving and decision-making skills while using good judgment.
• Support the mission, vision, and values of Midco.
• Function as an effective team member while supporting efforts and concepts of other departments.
• Apply personal ethics, honesty, initiative, flexibility, and confidentiality in all areas of responsibility.
• Adhere to and actively follow Midco policies and procedures.
• Adhere to Midco’s privacy guidelines to ensure each customer’s privacy.
• Maintain regular attendance as required by your position.
• Perform other duties as assigned.

EXPERIENCE AND EDUCATION :

• Bachelor’s degree required, preferably in Marketing or Business.
• 3+ years of related professional experience required.
• Marketing Strategy, Product Management, and / or Operations Management experience preferred.
• Experience in analyzing data, creating and developing business cases, and implementing strategies required.
• Knowledge of broadband products and services preferred.

WORK ENVIRONMENT AND PHYSICAL DEMANDS :

• The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.
• The noise level in the work environment is moderate to loud.
• Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.
23 days ago