Lifecycle Marketing Manager (Irvine)

The Company :

Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels

Key Responsibilities :

Mobile Retention Strategy Development

Design and Implement Retention Plans : Create and execute data-driven retention strategies that align with overall business goals

User Segmentation : Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively

Lifecycle Mapping : Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention

Campaign Management

Retention Campaigns : Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS

Personalization : Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments

A / B Testing : Conduct A / B and multivariate tests on retention initiatives to determine the most effective strategies and tactics

User Engagement Enhancement

Content Strategy : Collaborate with content and creative teams to develop engaging in-app content that keeps users returning

Feedback Loop : Implement mechanisms to gather user feedback and incorporate insights into retention strategies

Feature Utilization : Work with product teams to promote the use of key app features that drive sustained engagement

Cross-Functional Collaboration

Product Team Alignment : Partner with product managers and developers to align retention initiatives with product updates and feature releases

Acquisition Integration : Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement

Customer Support Coordination : Collaborate with customer support to address user issues that may impact retention

Data Analysis & Insights

Performance Tracking : Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)

Cohort Analysis : Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off

Reporting : Generate regular reports on retention performance, providing actionable insights and recommendations for improvement

Qualifications :

3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry

Retention Tactics Knowledge : Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns

A / B Testing Proficiency : Ability to design, execute, and interpret A / B tests to optimize retention initiatives

Excellent Communication : Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams

Project Management : Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns

UX / UI Understanding : Awareness of mobile UX / UI best practices to enhance user experience and retention

Creative Thinking : Ability to develop innovative retention initiatives that differentiate the app in a competitive market

Strong Analytical Skills : Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies

Marketing Automation Expertise : Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)

Location and Compensation :

Hybrid : Irvine, CA (2x / week in office)

Base Salary : $100,000

$130,000 (depending on experience) + bonus

Benefits :

Top-tier health benefits (medical, dental, vision, LTD, and life insurance)

Mental health benefits

Work-life balance support

Unlimited PTO

Flexible hybrid schedule