Talent.com
Lifecycle Marketing Manager (Irvine)

Lifecycle Marketing Manager (Irvine)

StartupTAPIrvine, CA, United States
5 days ago
Job type
  • Full-time
Job description

The Company :

  • Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels

Key Responsibilities :

Mobile Retention Strategy Development

  • Design and Implement Retention Plans : Create and execute data-driven retention strategies that align with overall business goals
  • User Segmentation : Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively
  • Lifecycle Mapping : Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention

    • Campaign Management

  • Retention Campaigns : Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS
  • Personalization : Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments
  • A / B Testing : Conduct A / B and multivariate tests on retention initiatives to determine the most effective strategies and tactics

    • User Engagement Enhancement

  • Content Strategy : Collaborate with content and creative teams to develop engaging in-app content that keeps users returning
  • Feedback Loop : Implement mechanisms to gather user feedback and incorporate insights into retention strategies
  • Feature Utilization : Work with product teams to promote the use of key app features that drive sustained engagement

    • Cross-Functional Collaboration

  • Product Team Alignment : Partner with product managers and developers to align retention initiatives with product updates and feature releases
  • Acquisition Integration : Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement
  • Customer Support Coordination : Collaborate with customer support to address user issues that may impact retention

    • Data Analysis & Insights

  • Performance Tracking : Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)
  • Cohort Analysis : Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off
  • Reporting : Generate regular reports on retention performance, providing actionable insights and recommendations for improvement

    • Qualifications :

  • 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry
  • Retention Tactics Knowledge : Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns
  • A / B Testing Proficiency : Ability to design, execute, and interpret A / B tests to optimize retention initiatives
  • Excellent Communication : Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams
  • Project Management : Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns
  • UX / UI Understanding : Awareness of mobile UX / UI best practices to enhance user experience and retention
  • Creative Thinking : Ability to develop innovative retention initiatives that differentiate the app in a competitive market
  • Strong Analytical Skills : Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies
  • Marketing Automation Expertise : Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)

    • Location and Compensation :

  • Hybrid : Irvine, CA (2x / week in office)
  • Base Salary : $100,000 $130,000 (depending on experience) + bonus

    • Benefits :

  • Top-tier health benefits (medical, dental, vision, LTD, and life insurance)
  • Mental health benefits
  • Work-life balance support
  • Unlimited PTO
  • Flexible hybrid schedule
    • Create a job alert for this search

    Lifecycle Marketing Manager • Irvine, CA, United States

    Related jobs
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    JobotSan Clemente, CA, US
    Full-time
    Partner Marketing Manager / $$$ / amazing organization, GROWTH, top leadership and opportunity!.This Jobot Job is hosted by : Jillian Morgan. Are you a fit? Easy Apply now by clicking the "Apply...Show moreLast updated: 16 days ago
    • Promoted
    Campaign Manager

    Campaign Manager

    VirtualVocationsSan Bernardino, California, United States
    Full-time
    A company is looking for a Campaign Manager.Key Responsibilities : QA display and video assets before launch, ensuring ad specifications are met Coordinate asset hand-off with client and internal...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Revenue Growth Management Director

    Revenue Growth Management Director

    VirtualVocationsMoreno Valley, California, United States
    Full-time
    A company is looking for a Revenue Growth Management Associate Director.Key Responsibilities Lead and manage the RGM team to drive strategy development aligned with brand priorities Integrate RG...Show moreLast updated: 18 hours ago
    • Promoted
    Partner Marketing Manager

    Partner Marketing Manager

    VirtualVocationsIrvine, California, United States
    Full-time
    A company is looking for a Partner Marketing Manager to develop and execute event strategies aligned with partner engagement. Key Responsibilities Create and manage bi-annual Partner Advisory Coun...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Consumer Insights Manager

    Senior Consumer Insights Manager

    VirtualVocationsCorona, California, United States
    Full-time
    Consumer Insights Manager to lead marketing and research initiatives.Key Responsibilities Lead the design and execution of primary research studies to generate actionable insights Drive comprehe...Show moreLast updated: 30+ days ago
    • Promoted
    Lifecycle Marketing Manager (Irvine)

    Lifecycle Marketing Manager (Irvine)

    StartupTAPIrvine, CA, US
    Part-time
    Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mob...Show moreLast updated: 5 days ago
    • Promoted
    Revenue Analytics Manager

    Revenue Analytics Manager

    VirtualVocationsRiverside, California, United States
    Full-time
    A company is looking for a Revenue Analytics Manager.Key Responsibilities Build and maintain SQL-based dashboards and automated reporting pipelines for forecasting and performance tracking Desig...Show moreLast updated: 2 days ago
    • Promoted
    Product Delivery Manager

    Product Delivery Manager

    VirtualVocationsOceanside, California, United States
    Full-time
    A company is looking for a Manager, Product Delivery.Key Responsibilities Oversee and independently drive large, high-impact projects from initiation to completion Act as a strategic consultant ...Show moreLast updated: 30+ days ago
    • Promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    StartupTAPIrvine, CA, US
    Full-time
    Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mob...Show moreLast updated: 9 days ago
    • Promoted
    Lifecycle Marketing Manager

    Lifecycle Marketing Manager

    RealDefensePasadena, CA, US
    Full-time
    RealDefense develops patented technology and award-winning software that repairs, optimizes, and protects computers, to maximize system speed and performance while keeping them safe.With a global p...Show moreLast updated: 30+ days ago
    Lifecycle Manager

    Lifecycle Manager

    MFour Mobile Research, Inc.Irvine, California, United States, 92612
    Full-time
    Founded in 2011, MFour is a fast-growing data and analytics technology company democratizing consumer insights.Built In, we've created a SaaS ecosystem, giving businesses access to united shopper b...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Revenue Growth Management Manager

    Revenue Growth Management Manager

    VirtualVocationsPasadena, California, United States
    Full-time
    A company is looking for a Revenue Growth Management Manager.Key Responsibilities Develop targeted RGM strategies across pricing, mix, promotions, and trade terms Collaborate cross-functionally ...Show moreLast updated: 18 hours ago
    • Promoted
    • New!
    Brand Partnerships Manager

    Brand Partnerships Manager

    VirtualVocationsOrange, California, United States
    Full-time
    A company is looking for a Brand Partnerships Manager for their Partner Program.Key Responsibilities Develop and manage partnerships within the Atmosfy Partner Program (APP) Collaborate with par...Show moreLast updated: 14 hours ago
    • Promoted
    Marketing Specialist I

    Marketing Specialist I

    City of FontanaFontana, CA, United States
    Full-time +1
    Under general direction of a Marketing and Economic Development Manager, will plan, direct and implement media relations (public information), collaborates with KFON TV, community relations, market...Show moreLast updated: 16 days ago
    • Promoted
    CRM / Lifecycle Manager

    CRM / Lifecycle Manager

    Aston CarterIrvine, CA, US
    Full-time
    We are seeking a hands-on CRM Marketing Specialist to lead the execution, optimization, and reporting of omni-channel campaigns across email, SMS, and push notifications. This role requires deep exp...Show moreLast updated: 3 days ago
    • Promoted
    Sales Account Executive - Remote

    Sales Account Executive - Remote

    Riverside PaymentsSan Clemente, California, US
    Remote
    Full-time
    Job Summary Riverside Payments is one of the largest and fastest growing merchant services companies in the nation.We give businesses the ability to accept debit and credit cards as a form of payme...Show moreLast updated: 30+ days ago
    • Promoted
    Remote Marketing Manager

    Remote Marketing Manager

    VirtualVocationsNorwalk, California, United States
    Remote
    Part-time
    A company is looking for a Marketing Manager, Part Time / Remote UK.Key Responsibilities Manage the overall calendar of marketing tactics including content creation and campaigns Collaborate with ...Show moreLast updated: 30+ days ago
    StartupTAP is hiring : Lifecycle Marketing Manager in Irvine

    StartupTAP is hiring : Lifecycle Marketing Manager in Irvine

    MediabistroIrvine, CA, United States
    Full-time
    Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mob...Show moreLast updated: 10 days ago
    • Promoted
    Remote Finance Director - AI Trainer

    Remote Finance Director - AI Trainer

    Data AnnotationSan Clemente, California
    Remote
    Full-time +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the q...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Partner Marketing Manager

    Senior Partner Marketing Manager

    VirtualVocationsPasadena, California, United States
    Full-time
    A company is looking for a Senior Partner Marketing Manager to lead marketing engagement with their Data and Storage partner ecosystem. Key Responsibilities Developing co-marketing plans with Data...Show moreLast updated: 30+ days ago