Crm developer Jobs in Pasadena, CA

Join the Fluency Firm Lifecycle Team

We are looking for a CRM & Lifecycle Strategist to join the Fluency Firm Lifecycle & CRM Team. Founded by a couple of DTC veterans with over 20+ years of experience in marketing & growth, Fluency Firm provides data-driven growth & lifecycle services to ecommerce brands to build and scale audiences, customers, companies, and revenue through performance media, email & lifecycle, loyalty programs, SMS, creative, analytics, and technology.

About This Job:

The CRM & Lifecycle Strategist will help the Fluency Firm lifecycle team by providing detailed performance insights, building email and SMS marketing content, concepting on new engagement strategies, and executing various tactics. This team member will be instrumental in growing our clients' overall customer lifetime value by executing marketing campaigns that drive conversions, brand affinity, and customer retention. This team member will know how to segment a database in excel or an ESP, as well as how to strategize, brief, and build retention content. We are looking for someone who is knowledgeable and passionate about email and SMS marketing, as well as data-driven insights. You will apply your technical knowledge to help advise the best execution for our campaigns.

This is a high-growth opportunity to work in a fast-paced startup environment. You must be team-oriented, present a positive attitude, and have a strong thirst for learning. You will be successful here if you have a sense of community, an amazing work ethic, and an entrepreneurial mindset.

Personality Traits - What Makes a Fluency Firm Teammate:

• Bias for action - You are decisive, take action, and make decisions quickly; Keep moving forward no matter what happens.
• Entrepreneurial - You must identify and make the most of opportunities, overcome and learn from setbacks, and succeed in a variety of settings.
• Resourceful - Thinks through possible ways to address a challenge. Employs creative problem solving. Knows whom to turn to for advice or input.
• Clear communicator - Ensures everybody understands the message exactly the same way and in the way it is intended to be understood.
• Appropriate sense of urgency - Not everything is urgent, but some things are. Understands what needs to happen when to make customers (internal or external) comfortable / happy.
• Great eye for detail - Can figure out "what's wrong with this picture?"
• Continuous Improvement - Champions continuous improvement in everything, but doesn't allow perfect to get in the way of progress.

What You'll Be Doing:

• Ideate, develop, and execute lifecycle marketing campaigns & automations in collaboration with client teams, including content briefing, email and SMS build/deployment, and quality assurance testing
• Analyze data and provide regular insights to evaluate performance and identify areas of opportunity.
• Define and monitor customer segments through recency, frequency, and monetary value. Brainstorm high-level strategies around VIP, retargeting, and cohort-based audiences.
• Develop a deep understanding of customer sentiment and LTV drivers to fuel new marketing initiatives.
• Lead regular client meetings and administration of deliverables. Act as main point of contact for client communications, deliverables, and tasks.
• Consults on end-to-end content execution process: content strategy, creative briefing, scheduling, creative development, review, QA, deployment, and reporting. Strives for accuracy and timeliness in these efforts.
• Perform ongoing reporting & develop findings, insights, & actions thereafter to implement.
• Assist in monthly campaign calendar development. Strategize & execute triggered, transactional, loyalty, lifecycle and promotional content to drive regular growth KPIs.

What We're Looking For:

• 3+ years in email marketing, CRM, and/or SMS marketing.
• 2+ years of experience managing clients/accounts (preferred)
• Extensive knowledge of Klaviyo (required) + Attentive, Postscript, or other ESP experience is a plus.
• Prior agency experience is a plus.
• Proven track record of generating lifecycle revenue for ecommerce businesses.
• Background working with e-commerce brands is a plus.
• Excellent verbal and written communication.
• Strong attention to detail.
• Comfortable working in a face paced environment with daily meetings and ad hoc tasks.
• Action-oriented and excited about getting things done.
• Ability to work under tight deadlines and self-manage tasks.
• Ability to take initiative to find solutions even when little direction is given.
• Must have a positive attitude and be kind to others at all times.

Perks & Benefits:

• Fully remote (or work in our LA or Chicago offices)
• Monthly company happy hours (virtual and in LA)
• Subsidized Medical, Dental, and Vision Insurance
• FSA Plan
• 401K plan
• Paid Vacation, holidays, + your birthday
• Annual company-wide off-sites (destinations to be determined)
• Mentorship and learning opportunities to foster career development & personal growth
• Work with some of the coolest D2C companies on the market
• Flexible hours - required to be online for client-facing meetings, but flexibility to get things done when and how you need (we work with clients across different time zones)
• Cool employee welcome package
• Discounts with our client's brands
• Subsidized continued education classes or certifications