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Title : Assistant Director of Marketing Communications for Graduate Programs

Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Position Type : Staff Full-Time

Days Per Week : Monday-Friday

Hours Per Week : 40

VP Area : University Communications

Department : Marketing Communications

Position Summary

Reporting to the Office of University Communications in partnership with the Office of Graduate Admissions, the Assistant Director is responsible for developing, implementing, and managing strategic marketing and communication plans to achieve Elon's graduate enrollment and communications goals. The Assistant Director acts as a liaison between Graduate Admissions and University Communications, ensuring a collaborative approach to communicating and delivering a cohesive message and brand in all marketing and communications for graduate programs, including digital, print, web, email, social media, and video platforms.

This position works with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, specific social media, and advertising content to inform and engage prospective graduate applicants as well as admitted and deposited students. Anticipates needs of prospective students and builds communications strategies and content to address these and optimize website content strategy for search. Develops and implements new communication streams for all relevant audiences.

Minimum Required Education and Experience

Bachelor's degree in communications, marketing, public relations, or related discipline. Minimum of three years of related experience.

Job Duties

• Work with the Graduate Admissions team, academic programs, and University Communications teams to strategize, write, and edit print, electronic, web content, specific social media, and advertising content to inform and engage prospective graduate applicants, and admitted and deposited students.
• Act as the liaison between the Graduate Admissions team and University Communications. Maintain constant communication between the two offices to promote maximum effectiveness of communications and marketing for graduate programs and ensure the Elon brand is consistent across all marketing and communication platforms.
• Strategize, write, design, and format marketing assets for applicant portals, social media platforms, and email communications, with a particular emphasis on improving, updating, and optimizing content strategy on graduate program websites for SEO performance.
• Develop and implement methods to analyze the success of all communication, marketing, and advertising campaigns to determine effectiveness, identify weaknesses / areas where improvement is needed, and potential opportunity for future efforts.
• Provide marketing and advertising support for specific continuing education programs.
• Other duties as assigned.

Special Instructions to Applicants : Please submit a resume, cover letter, and three work samples.

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