Marketing director Jobs in Plano, TX

Direct message the job poster from Genesis Lifestyle Medicine

Director of Marketing / Marketing Coordinator

Reports to :

VP of Operations (Interim) / Chief Marketing Officer / Executive Leadership Team

Supervisory :

This position has no direct supervisory responsibilities

Position Overview

Genesis Lifestyle Medicine, a national leader in medical weight loss, hormone therapy, and aesthetics, is seeking a driven, strategic Director of Marketing. This role will coordinate day-to-day marketing activities while planning and executing scalable strategies for a growing network of clinics. This is a hands-on position for someone who thrives on both big-picture strategy and tactical execution. You’ll leverage your multi-unit healthcare marketing expertise to drive brand growth, patient acquisition, and practice-wide excellence.

Education and Experience

College degree preferred, especially with a business, sales, or marketing emphasis

A minimum of 5 years’ marketing management experience in a multi-unit, medical aesthetics, or clinic-based business

Technical Acumen

Experienced with marketing design / project tools (Photoshop, Illustrator, QuarkXpress, etc.) and content management systems (CMS)

Mastery of digital advertising platforms such as Google Ads and Meta Ads

Familiar with SEO best practices, CRM / marketing automation tools, and analytics dashboards

Detail-oriented, with a passion for accuracy and thoroughness

Patient service focus; responsive, empathetic, and improvement-oriented

Strong interpersonal skills : active listening, open-mindedness, conflict resolution, and confidentiality

Team player with leadership skills; fosters collaboration and positive morale

Quality-driven and analytical, always seeking opportunities for improvement

Strategic thinker with a growth mindset, able to develop scalable systems and support business expansion

Excellent planning, time management, and organizational skills

Innovative, adaptable, and resourceful

Strategic Responsibilities

Centralized strategy & systems :

Develop scalable campaigns and processes adaptable to every Genesis location; centralize brand standards while enabling local execution

Performance tracking & reporting :

Build and manage real-time dashboards for KPIs, cost-per-lead (CPL), ROI, and conversion rates across all clinics; use data to optimize and inform decisions

Multi-location SEO & local search :

Own the creation of location-specific landing pages and optimize each clinic’s Google Business Profile to ensure top visibility in local searches

Marketing automation & CRM :

Oversee a centralized CRM to manage leads, automate appointment reminders, and nurture patient relationships practice-wide

Day-to-Day Duties

Brand management :

Enforce a consistent brand voice, messaging, and visual identity across all marketing channels and locations

Digital advertising :

Lead targeted PPC and paid social campaigns : Google Ads and Meta, for both broad awareness and location-specific lead generation

Content strategy :

Oversee content for websites, blogs, and social media; implement a unified content strategy that highlights treatments, patient stories, and education, but allows for local customization

Email & SMS marketing :

Design and execute retention and engagement campaigns via email newsletters and SMS, including offers, announcements, and educational content

Event & promotion planning :

Coordinate special events (e.g., open houses, webinars) at the regional or local level, collaborating with team members for seamless execution

Staff management & collaboration :

Lead marketing initiatives (internal or agency); work closely with clinic teams to create a high-quality, cohesive patient facing content

Develop and track the marketing plan and budget

Manage and distribute promotional materials

Maintain patient tracking systems, testimonials, and survey programs

Facilitate weekly team meetings and regular check-ins with leadership

Ensure integrated messaging and cohesive multi-channel communications

Maintain marketing materials inventory and assist with internal / external communications

Required Skills and Experience

Significant healthcare or multi-location marketing management experience

Demonstrated technical expertise with digital advertising, SEO, CMS, CRM, and analytics tools

Strong leadership skills; able to coordinate teams and multiple stakeholders in a fast-paced environment

Growth mindset, with a drive to create scalable marketing systems supporting aggressive business growth

Genesis Lifestyle Medicine is committed to delivering unmatched patient care and results-driven wellness innovation.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

Industries : Medical Practices

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