Media analyst Jobs in Los Angeles, CA

10 West Walnut StreetPasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE : DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar®, IHOP® and Fuzzy's Taco Shop® brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies in the world. For more information on Dine Brands, visit the Company's website located at www.dinebrands.com.

Are you ready to join one of the world's largest restaurant companies, home to a portfolio of iconic brands that millions of guests love?

Are you a social media enthusiast with a passion for creating engaging content and building vibrant online communities? Do you love the idea of working with a beloved brand that brings people together over delicious food and great times? If so, Applebee's has the perfect opportunity for you!

As our Social Media Community Analyst , you'll be at the forefront of our digital presence, driving brand engagement and awareness across all social platforms. You'll partner with our in-house social lead to execute a cutting-edge social media community engagement strategy. You'll recognize and seize opportunities to expand Applebee's social media footprint, driving brand engagement and awareness.

Responsibilities :

• Community Management & Social Listening : Partner with in-house social lead to develop a cutting-edge social media community management strategy for the brand. You'll conduct daily community management (at least 3-5 checks per day), interacting with guests and responding to inquiries. Develop real-time engagement strategies to connect with followers, monitor trends, and foster a vibrant community.
• Social Calendar Planning : Execute our global social calendar and platform positioning. Ensure alignment with our social media strategy through daily commenting, potential posting, and maintaining a consistent, engaging presence.
• Brand Tone & Voice : Bring Applebee's brand voice to life across all social media platforms. Write, edit, and manage outward-facing communications to ensure consistency and authenticity.
• Brand Campaign Support : Help execute dynamic social media plans around brand campaigns, collaborating with cross-functional teams and agencies to achieve impactful objectives.
• Trendsetting & Analysis : Keep our social strategies fresh and innovative by identifying emerging online trends and seizing opportunities for brand engagement. Stay updated on platform changes and best practices.
• Content Creator Program Management : Execute our content creator strategy and develop relationships with key creators across leading platforms.
• Crisis / Issues Support : Collaborate with the Brand Communications team and agency partners to monitor social platforms and provide timely reports on potential issues.
• Agency Management : Work with our social agency partners and marketing leadership and communications teams to maintain consistent messaging and maximize campaign impact.
• Analytics & Reporting : Work with the social media manager to utilize analytics tools to monitor and analyze social media community. Provide insights to optimize strategies.
• Cross-Functional Collaboration : Work closely with marketing, PR, guest relations, operations, and other departments to ensure cohesive brand communication and social amplification.

Skills & Requirements :

Why You'll Love It Here :

Benefits :

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and / or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.