Digital Marketing Analyst

Job Details

Description

At Apple Leisure Group, we care for people so they can be their best. We deliver distinctive experiences for our guests, while providing a world of understanding and care.

We strive to be the first choice in vacation travel, enriching lives and uniting the world.

Grow your career as a successful Digital Marketing Analyst within ALG Vacations. In this role, you will support digital marketing efforts across display and video partners for our consumer brands.

You will work hands-on with multiple types of digital campaigns, as well as work with our agency and partners. You will assist with campaign setup, track marketing spend and performance, confirm proper UTM tracking and attribution tags, and pull reports from digital marketing platforms.

Work to turn vacation dreams into life-long memories by becoming a part of the ALG Vacations Consumer / B2C team and help grow one of our largest paid media channels.

A successful Digital Marketing Analyst will :

• Ensure timely execution of all tasks related to ad operations, including creative ad trafficking, tracking tag, and troubleshooting.
• Collaborate with internal and external teams to ensure creative assets are on brand and are conforming with publisher ad specs.
• Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance and optimizations .
• Assist with building and implementing prospecting and remarketing audiences for campaign targeting.
• Manage and coordinate campaign functions by ensuring campaigns are distributed across all platforms effectively .
• Demonstrate a commitment to Hyatt core values.

The position responsibilities outlined above are in no way to be construed as all encompassing. Other duties, responsibilities, and qualifications may be required and / or assigned as necessary.

A successful Digital Marketing Analyst will have :

• Bachelor's degree in Marketing or related field required.
• 1+ years of demonstrated experience with digital display / video or related internship experience.
• Basic understanding of ad serving, tracking, and attribution technologies.
• Experience working in a cutting-edge environment, either at a top performing digital agency, publisher, or e-commerce business a plus.
• Microsoft Office with strong Excel knowledge.
• Computer programming or coding experience a plus but not required.
• Exceptional technical skills.
• Ability to meet deadlines and prioritize work while managing multiple projects.
• Strong written and verbal communication skills.
• Excellent time management and follow up skills.
• Strong organizational, clerical and project management skills.

About Apple Leisure Group

As North America’s only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands.

Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home.

ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising :

Vacations : The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.

2 million passengers annually through well-established vacation brands

• Resort Brand Management : management of 5-star and 4-star luxury resorts
• Destination Management Services : Best-in-class destination management services provided by Amstar® DMC and Worldstar®
• Loyalty Program : Exclusive loyalty program Unlimited Vacation Club®
• Technology Solutions : Innovative technology solutions provider Trisept Solutions®, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit appleleisuregroup.

About APPLE VACATIONS

The # 1 vacation brand in the world for packages to Mexico and Dominican Republic, offers the convenience of one-stop shopping.

Apple Vacations® clients have access to flight, hotel, and transfers they can also choose an all-inclusive resort where meals, drinks, and more are included - all for one affordable price.

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We care for people so they can be at their best, we provide a world of understanding and care, and we deliver distinctive experiences for our guests.

Our Values, by which we operate :

Empathy

• Integrity
• Respect
• Inclusion
• Experimentation
• Well Being

ALG’s Commitment to Diversity & Inclusion

Living our purpose of caring for people so they can be their best means that we are committed to a workplace culture grounded in diversity and inclusion where Colleagues feel welcome and encouraged to fully participate in the organization.

With the value of INCLUSION, we respect all the ways our Colleagues are individually unique and foster creativity and engagement in respectful environments.

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees :

• Medical, Dental and Vision Insurance
• Basic Life Insurance
• Short & Long Term Disability
• Paid Parental Leave
• Corporate Wellness Program
• Travel Discounts & Deals
• Paid Time Off & Holidays
• 401(k) Plan with Company Match

We are proud to be an EEO / AA employer M / F / D / V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

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