Senior Media Strategist, Paid Search
The Paid Search team is looking for a Senior Paid Search Strategist to lead the strategy, execution, and optimization of PPC campaigns primarily in international non-English markets.
We're looking for a strategic, autonomous marketer with expertise in SEM tactics, who is passionate about process building, and the ability to work across multiple work streams.
If you excel at collaboration, are motivated by data, and are dedicated to continuous growth and improvement, we'd love to hear from you.
This is a full-time hybrid position based in our New York office, and you will report to our Paid Search Channel Lead.
You'll Get To...
- Lead SEM campaign strategy, reporting, and execution in international non-English markets by using market-level insights from our Go-to-Market international managers.
- Develop and implement streamlined processes to improve efficiency and effectiveness in managing non-English SEM campaigns and communications.
- Influence international budget planning, optimization, and forecasting to ensure optimal allocation
- Effectively communicate 'always-on' campaign performance, provide clear insights, and develop recommendations to lead data-driven decision-making
- Conduct frequent deep dives into our SEM accounts to drive larger-scale optimizations, and influence Go-To-Market strategy
- Spearhead various initiatives, including leading tests with cross-functional teams such as Product and Product Marketing.
Who We're Looking For
- 3-5+ years of experience within Paid Search
- Hands-on experience navigating and executing within the Google Ads and Bing platforms SA360 experience is a plus
- Understanding of the complexities involved in managing non-English campaigns, including language nuances and cultural differences
- Experience serving as a liaison between cross-functional teams including Regional Marketing Managers, Product Marketing, Localization, and Analytics
- Experience developing and implementing streamlined processes to enhance efficiency
- Proficiency in interpreting SEM data to identify and explain business trends within our target international markets
- Comfort working with data / numbers to build reports and dashboards for deeper insights
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Retirement benefits with employer match
- Flexible paid time off
- Up to 20 weeks of paid family leave
- Equity plan for all employees
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 6 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
Cash Compensation Range : $85,500 - $138,000 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), all Squarespace employees are eligible to receive equity in the company as part of their total compensation.
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