Associate Manager, Owned Media Strategy (Remote)

Overview

This role is an exciting opportunity for a marketer with strong critical thinking skills and an ambition to test, learn, pivot, and learn some more.

The perfect fit for this role has a deep understanding of lifecycle marketing or CRM marketing, is a fierce advocate for great customer experiences, and leverages both of those to problem solve, plan, and bring new ideas to the table.

This role is strategic in nature; it’s about 40% Planning, 10% execution, 30% problem solving and identifying new opportunities, and 20% measurement and analysis of the execution to close the feedback loop and support the planning process.

In this role, you will :

• Work closely with eCommerce, Brand, and digital marketing experts from our loyalty team and our portfolio of banners including Footlocker, Kids Footlocker, and Champs Sports, to develop strategic annual and month-to-month plans for Owned Media (E-Mail, SMS, and Push) marketing comms.
• Propose ideas for better ways of activating customers and meeting product sales goals by leveraging owned media channels in new and creative ways.

Create business cases for new engagement opportunities and get buy-in from banner marketing teams and operations.

Identify optimization and testing opportunities on a regular basis, which will guide strategic development for the CRM channels and may support other digital marketing teams at Foot Locker Inc.

as well. A passion for using data to develop insights that put the customer first is a must.

Responsibilities

Focusing on the core business KPIs, develop and guide implementation of Owned Media programs that align to key moments of need within the customer’s journey based on insights from analytics and behavioral science.

• Execute an audience strategy for assigned banner(s) in partnership with brand marketing. Develop segmentation practices that lead to relevant communications and sales performance.
• Create and maintain an annual and monthly communications calendar based on consumer behavior and goals, promotions, product timelines, and key tentpole campaigns
• Execute strategies to grow our email subscribers list and increase engagement and performance. Experiment with new contact methods and explore market-wide best practices.
• Develop knowledge of our marketing technology stack and our data sources
• Stay up to speed with laws and policies (i.e. CAN-SPAM, TCPA, GDPR) as well as technology advances to optimize campaigns.

Execute communications within legal and best-practice guidelines. Maintain good security practices to protect against consumer data loss.

Continually improve the Owned Media marketing programs with A / B testing. Be an expert in evaluating incremental impact of our communications to sales performance, brand preference and consideration, and NPS.

Qualifications

• 2-4 years of experience in the email and / or mobile marketing space preferred
• Bachelor's Degree required
• Direct to consumer marketing experience preferred
• Excellent analytical abilities, rigorous attention to detail, and bias for customer-centric planning
• Ability to dive into data to develop consumer insights that inform strategy
• Strong verbal and written communication skills, collaborative spirit, and relationship-builder both internally and externally
• Strong Excel & Power Point skills

LI-PF1

Benefits

The annual base salary range is $60,000 - 70,000. This range represents the anticipated low and high end of the salary for this position.

Salary will be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Salary is one component of the Foot Locker, Inc. total compensation package, which includes the below.

Foot Locker Benefits :

• Employee Discount
• Paid Time Off
• Medical Dental Vision Coverage
• 401(k) Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups
30+ days ago