Social Media / Marketing Assistant
The Social Media / Marketing Assistant role balances two areas of responsibility : growing our social media reach; and supporting key marketing programs.
In the Social Media aspect of the role, you’ll leverage your success in B2B social media marketing and be responsible for developing and implementing our strategy across social media platforms, with the goal of expanding customer engagement, building brand awareness, and supporting company objectives.
In the Marketing Assistant aspect of the role, you’ll collaborate with other team members and provide support to a wide range of B2B marketing and outreach initiatives.
Ideal candidates are familiar with our industry and have a passion for engaging with our customer base of architects, designers, and landscape architects.
Responsibilities : Social Media
Social Media
- Develop and implement a comprehensive B2B social media strategy that aligns with company objectives.
- Collaborate with the F+S Marketing team to create and execute integrated campaigns that include social media.
- Create and curate engaging content for social media channels, including Instagram, Facebook, Pinterest, and LinkedIn.
- Monitor and respond to customer inquiries, comments, and messages across social media platforms.
- Analyze social media metrics to evaluate the effectiveness of campaigns and adjust strategies accordingly.
- Stay up-to-date with industry trends and best practices and incorporate them into our social media strategy.
- Monitor and report on competitors' social media activity and adjust our strategy accordingly.
- Adhere to a consistent brand voice and maintain company brand standards in all product support materials and communications.
Marketing
- Build a working knowledge of products and company through close collaboration with Marketing and Design & Development teams.
- Assist with creation, production and proofing of sales support documents, presentations and related website content.
- Help with event planning and execution.
- Provide receptionist coverage.
- Assist with handling and routing sales leads.
- Undertake other projects as assigned, demonstrating flexibility and adaptability in handling diverse responsibilities.
Qualifications :
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent work experience)
- Experience in B2B product marketing, preferably in an architectural, design or related industry
- 3-5 years of experience in B2B social media management for a brand or agency
- Experience managing social media platforms including Instagram, Facebook, LinkedIn, and Pinterest
- Experience in creating engaging content and campaigns that drive engagement and brand awareness.
- Familiarity with social media tools such as Google Analytics, Hootsuite, Sprout Social and Later.
- Familiarity with Adobe Creative Cloud (InDesign, Illustrator, Photoshop) and Microsoft Office Suite
- Excellent written and verbal communication skills
- Detail-oriented with a strong eye for accuracy and consistency
- Ability to collaborate and work effectively in cross-functional teams
- Strong organizational and project management skills
- Self-motivated with the ability to prioritize tasks and meet deadlines
This is a great opportunity for a light-mid experienced professional to enjoy a long-term home, excellent benefits, and CareerTrak recognition with a strong path for upward mobility.
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