New Leaf Community Markets, Inc. is hiring : Marketing Specialist in Santa Cruz

Corporate Office - Natural Markets Santa Cruz, Santa Cruz, California, United States of America

Job Description Posted Tuesday, June 3, 2025 at 10 : 00 AM | Expires Thursday, June 12, 2025 at 9 : 59 AM

Who is New Leaf Community Markets?

New Leaf Community Markets opened its doors as a small cooperative in 1985 on the Westside of Santa Cruz. We learned early on, that the well-being of our guests, staff, and community starts with sustainable, locally-produced food. Farm-to-table all the way! We’ve partnered with open-minded producers who care as deeply about our people, the planet, and social justice as we do, from day one.

Our mission is to be a purveyor of good – from offering the best local and natural foods to taking care of our staff, community, and environment. We love what we do, and we know that it’s our passionate staff who make it all possible. We’re committed to taking care of our people by leading the way with progressive employment practices.

Every day, we work to create an atmosphere of openness, caring, trust, and fairness – a place where staff can thrive, and differences are celebrated. As a member of the New Leaf Community Markets team, you can count on an inclusive, friendly environment and a welcoming group of inspired individuals who love people, great food, and being a part of a community gathering place.

Ingredients You’ll Bring to the Table :

You love food and have the ability to create an experience that is beyond the everyday. You have a positive attitude and work well in a team environment. You can connect with people and reach a level of hospitality that exceeds guests’ expectations. You are warm, outgoing, authentically amazing, and want to be inspired, challenged, and proud of where you work.

You embody the spirit of New Leaf Community Market's core values : Community, Integrity, Sustainability, Quality, and Respect; and you are driven by our mission to nourish and sustain our community by using business as a force for change.

What’s on Your Plate :

The Marketing Specialist supports strategic planning and coordination of marketing and community programs for Lazy Acres Natural Market and New Leaf Community Markets across California.

Essential Duties and Responsibilities

General Requirements :

Understands and models our company culture. Acts as a steward of company resources, mission, vision and values. Promotes sustainable business practices.

Embraces an agile work environment and guides others through change and continuous improvement.

Builds community within and outside of Lazy Acres Natural Market and New Leaf Community Markets. Works in stores and other offsite events and locations as needed to support our core business and community.

Works cooperatively and positively with fellow team members, customers and vendors spiriting a respectful workplace where everyone is welcome.

Demonstrates ability to manage own timeand models a flexible work style. Shifts tasks as priorities and circumstances change based on needs and conditions of department. Creative with problem-solving and is solutions-oriented.

Utilizes strategic thinking, data and industry knowledge, and calculated risk-taking to create competitive advantage.

Communication style is confident, informative, adaptive to different styles and effective.

Gives and receives feedback in a constructive manner.

Maintains confidentiality and exercise good judgment around sensitive information.

Adheres to work and food safety policies set forth by the company and all local, state and federal regulatory agencies. Contributes to store and office cleanliness, maintains equipment.

Observes all company rules and policies. Understands and complies with specific department or location guidelines, tasks and responsibilities.

Position Responsibilities :

Coordinates, develops and executes marketing plans, based on directives from Marketing Director and other internal stakeholders.

Serves as primary project trafficking coordinator for all marketing and community projects, within Monday.com and outside of it.

Manages projects and communications with independence.

Owns Executive Summaries for key campaigns and initiatives, demonstrating oversight of the soup to nuts marketing plan

Establishes and maintains tracking systems for marketing workflow; serves as team power user for project management system.

Sets up schedules, processes and organizational tactics to keep projects on time and the appropriate people informed / involved.

Serves as a marketing communication bridge with Store Admins, Merchandising, Operations, Store Managers, and Community teams ; including responsibility for collateral instructions and back room slides.

Works in stores and other offsite events and locations as needed to support our core business and community.

Assists in the management and logging of budget expenses associated with all marketing and community activities.

Completes thorough marketing content assignments and supports briefs for marketing planning.

Contributes to the marketing department integrated marketing approach by working collaboratively and keeping appropriate team members apprised of plans and developments.

Responds in a timely manner to store, vendor, and community inquiries.

Assists with various marketing and community projects as assigned.

Supports Marketing Director and marketing and community teammates to organize and communicate programs and reporting.

Owns SOP documentation for marketing processes and pursues opportunities to create efficiency

Primary point of contact for store – responsible for tracking collateral, special requests and general marketing information.

Maintains collateral guide catalogs.

Responsible for day-to-day maintenance of budget sheets under strategic guidance of Sr. Director of Marketing and Creative Services Manager. Continuously tasked with optimizing budgets and making recommendations to reallocate spend to align with shifting business needs and customer preferences.

Responsible for ensuring proper archiving and distribution of materials.

Performs other tasks and duties as assigned.

This job description is not meant to be an all-inclusive list of duties, responsibilities and requirements, but constitutes a general definition of the position's scope and function within our company. Lazy Acres Natural Market / New Leaf Community Markets reserves the right to amend and change duties, responsibilities, and requirements to meet changing industry or business needs as necessary.

Qualifications

Minimum of 2 years of experience required.

Previous food and / or grocery specific industry experience preferred. Experience in a multi-unit, high growth retail or similar environment required.

Knowledge of general marketing and / or public relations or advertising experience highly preferred.

Associate’s or Bachelor’s Degree in Marketing, Communications or related fields preferred, however relevant work experience in lieu of formal education is acceptable.

Mid-level proficiency with MS Office. Skills to learn new computer programs and systems.

Excellent interpersonal skills, including tact and diplomacy, to collaborate, negotiate and communicate effectively and professionally with cross-functional partners at all levels in the company.

Experience working in a fast-paced, deadline-driven environment with ability to respond to urgent job responsibilities as they arise and flexible when priorities redirect.

Skills to plan, prioritize and organize work with minimal supervision.

Why You’ll Love Working at New Leaf Community Markets

Amazing Benefits Package – Including comprehensive medical, dental, vision, and 401k at 25 hours a week.

Great earning potential with the opportunity for growth within our family of brands

Paid Parental Leave available

Lifestyle Scheduling

Public Transport Benefits

Paid Community Service Hours

30% discount at all New Leaf Community Markets, Bristol Farms, and Lazy Acres Natural Market locations

Corporate Office - Natural Markets Santa Cruz, Santa Cruz, California, United States of America

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