Segment Marketing Manager

Segment Marketing Manager

The Segment Marketing Manager will be responsible for developing, managing, and executing the marketing strategy and activities for Cambro's Non-Commercial Market Segments including K-12 Schools, Healthcare and Colleges and Universities.

Essential Job Functions

• Develop and implement marketing activities for all products that fall within assigned market segments throughout product lifecycle; develop marketing campaigns, training materials and sales collateral to support Non-Commercial Market Segments.
• Responsible for strategic planning and project management, including financial budget responsibility for segments managed.
• Actively participate in segment / trade associations and industry groups; responsible for marketing communication strategies and training for industry events; plan and attend trade shows, plan and participate in virtual events.
• Develop training collateral, videos, and on-line training modules; conduct Sales, Customer Service and Customer focused training via in-person, virtual presentations, and webinars.
• Work collaboratively with Sales Managers and New Product Development to identify specific market needs and trends, product solutions and sales opportunities for new products and / or existing products. Concept, write and execute supporting marketing communications, sample kits, packaging, videos, and training materials for new and existing products within assigned categories.
• Work collaboratively with Digital Marketing team on marketing campaigns and new product launches, to ensure timely and consistent messaging on blogs, videos, testimonials, and social media platforms.
• Complete detailed market research and sales analysis to identify specific market demands and customer needs; keep current on industry and market segments trends.
• Work collaboratively with Marketing Managers on various projects and marketing campaigns to support company initiatives.
• Maintain reliable and consistent attendance, including being punctual, and dependable in order to meet the needs of the department and the organization.
• Execute each essential duty satisfactorily in order to perform job successfully.
• Follows all safety procedures required in work area, wears PPE as needed, attends all safety meetings, and reports safety issues regarding equipment or unsafe / hazardous conditions.
• Performs effectively as a team member, able to work well with others, open to receive and give feedback, and treats everyone with respect.
• Takes ownership of own work and behavior, accepts accountability for own actions, encourages solutions, and communicates status of work / projects.
• Follow all department quality standards / criteria. Raise concerns and issues to immediate manager.
• Able to understand and demonstrate Cambro company culture, display company core values (Safety, Quality, Respect, and Service).
• Understands department's key performance indicators and contributes to achieve these goals both individually and as a team.
• Other duties as needed or required.

Additional Responsibilities

Required Qualifications

Preferred Qualifications

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sitting, walking, standing, bending at the neck, bending at the waist, climbing, twisting at the neck and waist, repetitive use of hands, simple grasping, power grasping, fine manipulation, pushing and pulling, reaching above and below the shoulder, carrying / lifting up to 50-75 lbs.

PPE Requirements

Compensation Range :

$81,000 - $93,000 Salary may vary based on experience. CAMBRO is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based upon race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic information, military or veteran status, or other characteristics protected by law.