Program Manager - Marketing Technology

When you join Verizon

Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world.

We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins.

In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward.

If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.

What you'll be doing...

As a Marketing Technology Program Manager - Pega Decisioning in the Marketing Technology team at Verizon Business Group, you'll play a pivotal role in development and implementation of our Next Best Experience (NBX) strategy across all VBG customer touchpoints.

The role will utilize advanced analytics, customer insights and adaptive modeling to enhance customer experience, retention and drive revenue growth.

The role will also drive the blueprint of scaling and democratizing Pega CDH Technology across all VBG platforms and systems.

Responsibilities include :

• Overseeing the technical design and implementation of decisioning solutions for Sales, Marketing, CX and EX domains using the Pega CDH platform.
• Managing Next Best Action, Offers and Experience strategies and decisioning rules for Sales, Service & CX teams.
• Driving guided selling, saving, product upsell / cross sell motions and CX improvements across Verizon Business platforms (SFDC, B360, Digital & ACSS).
• Establishing best practices and frameworks to ensure Industry best enablement of Pega Technology within B2B Telco environments.
• Leading strategic direction partnering with GTS to ensure scalability and evolution of Pega platform for all VBG segments.
• Leading implementation and mass adoption of Pega native tools specifically NBA Designer, Scenario Planner and Adaptive Modeling to enable business agility and personalization at scale.
• Overseeing the platform component of Pega decisioning projects, ensuring timely delivery.
• Collaborating with other teams to gather technical requirements and ensure the Pega solutions are implemented using best practices and adherence to standards.
• Developing effective processes for continuous decisioning optimization through experimentation and simulation using Pega native tools as well as external data analysis methods.
• Collaborating with a high-performing team of Data Scientists, Pega Architects, and System / Business Analysts.
• Designing Pega solutions to utilize the best AI / ML approaches, data infrastructure and decisioning strategies to achieve business objectives in the most effective and efficient manner.
• Providing thought leadership and expertise in Pega and AI / ML-related discussions and decision-making processes.

What we're looking for...

You understand technology product management, AI / ML concepts, and Pega CDH technology and how these can be jointly applied to provide the best experience for customers and sales reps across systems of engagement.

You take satisfaction in mentoring other and know how to influence up, down, and across groups. You deeply believe in pursuing the path to success through teamwork and collaboration.

You are motivated to achieve the goal of 100% AI-powered customer interactions at Verizon.

You'll need to have :

• Bachelor's degree in information technology, business management, and / or data science or four or more years of work experience.
• Six or more years of relevant work experience.
• Experience designing, implementing, and operating AI / ML applications for B2B sales and marketing optimization.
• Experience delivering data-driven software products as a product owner, product manager, and / or engineer.
• Experience leading large scale B2B transformation projects, preferably involving Pega decisioning integrations with various CRM and POS platforms (e.

g., Adobe, Salesforce).

Proven knowledge and or experience with enterprise marketing technology platforms, initiatives and integrations such as Web Content Management, SEM, SEO, CRM etc.

Even better if you have one or more of the following :

• Master's degree in data science, business management, or a related field.
• Excellent communication skills with demonstrated experience in presenting creative solutions and proposals to senior executives at large corporations.
• Business, Pega, and Data Science certifications.
• Working knowledge of Pega CDH portal.
• Experience with sales and marketing operations roles.
• Working knowledge of data science / engineering and reporting tools such as Python, R, SQL, Excel, Power BI etc.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above

Where you'll be working

In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.

Scheduled Weekly Hours

Equal Employment Opportunity

We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status.

At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging.

We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.