Digital Marketing Specialist

JOB REQUIREMENTS : Duties and Responsibilties of Job : Why Badger Meter? Badger Meter is a leading global water technology company, with a mission to preserve and protect the world 's most precious resource.

For more than 100 years, cities and businesses have utilized our innovative and trusted solutions to enhance operational efficiency and conserve water while making it more affordable, clean and resilient.

Just like every drop counts, at Badger Meter every employee counts because our contributions have a lasting impact on the world! What You Will Contribute : Are you a creative Digital Marketing Specialist with a passion for social media marketing and data-driven decisions?

We are looking to hire a Digital Marketing Specialist for a hybrid role at our Global HQ in Milwaukee, WI. This role requires 3 days a week onsite in our Milwaukee office.

The Digital Marketing Specialist is responsible for enhancing our online presence in all channels, including websites, social media, marketing automation and other related marketing tools.

This position is responsible for executing, monitoring and adjusting digital marketing strategies in order to support broader marketing objectives and optimize our customers ' experience.

This position is responsible for tracking, reporting and the continuous improvement of traffic, engagement, growth of audiences and conversion through our online channels.

Additionally, this person will work with the Events Manager to help facilitate digital marketing efforts related to events, including webinars, online event management tools, tradeshow technology and digital tradeshow promotions.

Position Responsibilities : The main objectives / responsibilities of this position include, but are not limited to the following :

• Execute digital strategy : Execute Badger Meter 's digital marketing strategy.
• Enhance online user experience : Manage and maintain the best customer experience on all digital channels.
• Develop online content strategies : Align and consult on digital content strategies and optimization across all channels.

Manage the execution of digital content including website page development, customer emails, social media, SEO and SEM / PPC campaigns.

Social media ownership : Own the planning and execution of social media efforts that support campaign initiatives and objectives.

This includes social media analytics and reporting that helps continuously improve social media strategies.

• Marketing automation ownership : Own and execution Badger Meter 's marketing automation and email marketing strategy. Ensure these efforts align with overall campaign objectives, event promotional needs and demand generation goals.
• Digital event management support : Help execute digital marketing efforts related to events, including webinars, managing online event management tools, updating tradeshow technology and digital tradeshow promotions through email marketing efforts.
• Facilitate campaign execution : Serve as subject matter expert and thought leader for the integrated marketing services team as they design, execute and track localized digital content and targeted demand generation, automated nurture and account based marketing (ABM) campaigns.
• Drive Demand Generation Efforts : Ensure digital marketing efforts and campaigns generate demand and convert into won opportunities.

Ensuring the process for delivering leads to the appropriate sales channels is operating quickly and efficiently.

• Monitoring & reporting support : Gather digital marketing related analytics and data-driven insights that allow the integrated marketing services team to continuously assess and refine campaign executions.
• Stay up to date with best practices : Keeping in tune with best practices, trends, and innovations in online mar To view the full job description please use the link below.

https : / / www.aplitrak.com / ?adid YmJnZW5lcmljLjgzMDA2Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmN bQ APPLICATION INSTRUCTIONS : Apply Online : https : / / www.

aplitrak.com / ?adid YmJnZW5lcmljLjgzMDA2Ljg3NzBAYmFkZ2VybWV0ZXJjb21wLmFwbGl0cmFrLmNvbQ